Check Out This Coffee Table Portfolio For A&E’s “Bag of Bones” Nick Butler, November 26, 2011 A few weeks ago we told you about a viral campaign for A&E’s upcoming two-part miniseries “Bag of Bones,” based on the Stephen King bestselling novel. Since we published that story, we received a very interesting and high-quality coffee table book with photos from the Dark Score Stories website. The book contains many of the same photos that were on DarkScoreStories.com, but there was at least one interesting discovery separating it from the site. Check it out after the break. Below are a few images of the photojournalism portfolio.As far as I can tell, all of the images in the book are also online at DarkScorStories.com, in fact some of the photos from the site actually missing in the book. But there did seem to be one hidden surprise on the very last page. A picture of it is below:If you’re a Stephen King fan, you’ll know that Zenith House is a fictional book publisher that King uses throughout his novels. Additionally, Roger Wade is actually a character from one of King’s novels. It’s a nice finishing touch to a really awesome portfolio.I encourage you to check out Dark Score Stories and dive into one of Stephen King’s crazy worlds.Bag of Bones, starring Pierce Brosnan, Melissa George, and Jason Priestley is set to air December 11th and 12th on A&E. ARGs & Campaigns Viral Marketing Dark Score StoriesStephen Kingswag
Could You Be Seeing the ‘Lost’ Island at Disney Parks? January 7, 2010November 16, 2010Now, here’s an interesting story. Apparently, fans of the hit ABC show “Lost” are begging Disneyland and Disney World Resorts to convert their Tom Sawyer Islands into replicas of the “Lost” island! Sounds like a hair-brained scheme by a few nut jobs, right? Not so fast. Read More
We Are ODST – New Halo Game Viral September 8, 2009September 8, 2009Do you love bees? This is the question Bungie wanted to know the answer too when they kicked off their viral campaign for Halo 3. Headed by one of our favourite advertising groups, 42 entertainment, the Halo 3 campaign was one of the most successful game virals ever. Well, It… Read More
2012: Taking Viral Outside October 6, 2009October 17, 2009UPDATE: New information on the NYC drop, dated 10/7: According to , Pixie and rebel2k4 from unfiction, we have received the newest scrambled code: RE: PROJECT NAACZAAL STATUS BRIEFING OCTOBER SEVEN ATTACHED IS THE EXECUTIVE SUMMARY OF THE NAACZAAL CONSTRUCTION TIMELINE. THIS REVISION ACCOUNTS FOR DELAYS IN PROGRESS ALREADY ENCOUNTERED…. Read More