Check Out This Coffee Table Portfolio For A&E’s “Bag of Bones” Nick Butler, November 26, 2011 A few weeks ago we told you about a viral campaign for A&E’s upcoming two-part miniseries “Bag of Bones,” based on the Stephen King bestselling novel. Since we published that story, we received a very interesting and high-quality coffee table book with photos from the Dark Score Stories website. The book contains many of the same photos that were on DarkScoreStories.com, but there was at least one interesting discovery separating it from the site. Check it out after the break. Below are a few images of the photojournalism portfolio.As far as I can tell, all of the images in the book are also online at DarkScorStories.com, in fact some of the photos from the site actually missing in the book. But there did seem to be one hidden surprise on the very last page. A picture of it is below:If you’re a Stephen King fan, you’ll know that Zenith House is a fictional book publisher that King uses throughout his novels. Additionally, Roger Wade is actually a character from one of King’s novels. It’s a nice finishing touch to a really awesome portfolio.I encourage you to check out Dark Score Stories and dive into one of Stephen King’s crazy worlds.Bag of Bones, starring Pierce Brosnan, Melissa George, and Jason Priestley is set to air December 11th and 12th on A&E. ARGs & Campaigns Viral Marketing Dark Score StoriesStephen Kingswag
“Muppets Most Wanted” Internet Ad Pokes Fun At Unnecessary Twitter Hype January 7, 2014Studios using tweets hyping or giving positive reviews on TV spots, images, or newspaper ads have become commonplace. My tweet was used by WB for The Conjuring last year. But if a film is critically panned, it wouldn’t be surprising to see a marketing team resort to using tweets on… Read More
Viral Marketing “Jim” (the Film) Gets A Viral Site September 30, 2010A viral site for Jim (the film) has appeared online and gives us a good look at Lorigen Engineering. It gives us background into the company, which plays a large part in the film. After the jump, take a look at the trailer for Jim the film and check out… Read More
Enter Our NBC Summer Olympics Contest! July 9, 2012July 13, 2012NBC is once again hosting the Olympic Games, this time the London 2012 Summer Olympics, which begin on July 27th, with trials airing now. You can watch video, including live footage, and get up to speed on your nation’s team at NBCOlympics.com. Click through to find out how you can… Read More