Check Out This Coffee Table Portfolio For A&E’s “Bag of Bones” Nick Butler, November 26, 2011 A few weeks ago we told you about a viral campaign for A&E’s upcoming two-part miniseries “Bag of Bones,” based on the Stephen King bestselling novel. Since we published that story, we received a very interesting and high-quality coffee table book with photos from the Dark Score Stories website. The book contains many of the same photos that were on DarkScoreStories.com, but there was at least one interesting discovery separating it from the site. Check it out after the break. Below are a few images of the photojournalism portfolio.As far as I can tell, all of the images in the book are also online at DarkScorStories.com, in fact some of the photos from the site actually missing in the book. But there did seem to be one hidden surprise on the very last page. A picture of it is below:If you’re a Stephen King fan, you’ll know that Zenith House is a fictional book publisher that King uses throughout his novels. Additionally, Roger Wade is actually a character from one of King’s novels. It’s a nice finishing touch to a really awesome portfolio.I encourage you to check out Dark Score Stories and dive into one of Stephen King’s crazy worlds.Bag of Bones, starring Pierce Brosnan, Melissa George, and Jason Priestley is set to air December 11th and 12th on A&E. ARGs & Campaigns Viral Marketing Dark Score StoriesStephen Kingswag
7 Chances to Get Early Access to “Pottermore”! July 31, 2011The final Harry Potter film may be out in theaters, but the story doesn’t end there. JK Rowling unveiled a secret project called Pottermore late last month and promised a chance for fans to gain early access. Starting yesterday, you can become a Pottermore hipster, but it won’t be easy:… Read More
Train Railings Turn To Lightsabers in Japan September 26, 2011To promote the September 16th Blu-ray release of Star Wars: The Complete Saga in Japan, 20th Century Fox Home Entertainment Japan turned handrails of trains in Tokyo into lightsabers. According to Japan Trends, this is the first time the handrails have ever been used for advertising. See another photo after… Read More
New “Office” Halloween-Themed Webisodes Premiere Online October 29, 2010October 29, 2010Just in time for Halloween, NBC has posted the entire new webisode series for The Office called “The 3rd Floor”. The three part series is the culmination of a pretty enjoyable month long campaign that centered on office slacker Ryan Howard and his latest ambition of directing a low budget… Read More