Check Out This Coffee Table Portfolio For A&E’s “Bag of Bones” Nick Butler, November 26, 2011 A few weeks ago we told you about a viral campaign for A&E’s upcoming two-part miniseries “Bag of Bones,” based on the Stephen King bestselling novel. Since we published that story, we received a very interesting and high-quality coffee table book with photos from the Dark Score Stories website. The book contains many of the same photos that were on DarkScoreStories.com, but there was at least one interesting discovery separating it from the site. Check it out after the break. Below are a few images of the photojournalism portfolio.As far as I can tell, all of the images in the book are also online at DarkScorStories.com, in fact some of the photos from the site actually missing in the book. But there did seem to be one hidden surprise on the very last page. A picture of it is below:If you’re a Stephen King fan, you’ll know that Zenith House is a fictional book publisher that King uses throughout his novels. Additionally, Roger Wade is actually a character from one of King’s novels. It’s a nice finishing touch to a really awesome portfolio.I encourage you to check out Dark Score Stories and dive into one of Stephen King’s crazy worlds.Bag of Bones, starring Pierce Brosnan, Melissa George, and Jason Priestley is set to air December 11th and 12th on A&E. ARGs & Campaigns Viral Marketing Dark Score StoriesStephen Kingswag
Back to Work: Viral Marketing in The Office August 30, 2009August 30, 2009Like many, I am a huge fan of NBC’s The Office. Season six of the award winning comedy begins September 17th, and I thought it would be helpful to highlight some of the viral goodies on display for fans that need a fix before the premiere… More than any other… Read More
J.K. Rowling’s “Pottermore” Revealed! [Updated] June 22, 2011June 23, 2011Late last week the internet was buzzing about a new Harry Potter project that will be officially announced by J.K. Rowling tomorrow. Thanks to a leaked memo regarding the project, we have learned exactly what Pottermore is. Read More
NBC’s The Office Wants To See Your Fanisode June 13, 2010Do you love The Office? Do you have a video camera? Well, then this contest is for you! NBC is letting fans recreate an episode of The Office, essentially creating a “fanisode”. You just film a part of the selected episode, “Murder”, then upload it to NBC.com. Read More