Has “The Dark Knight Rises” Viral Campaign Begun? Dan Koelsch, December 7, 2011 Just a few hours after writing about how The Dark Knight Rises still had hope for a viral campaign, our wish may have come true. Two fake CIA documents have been sent out that that might be the start of the campaign. Get the details after the break. Empire and Wired each got separate CIA documents pertaining to a Dr. Leonid Pavel. Readers of ComingSoon.net made the connection that the man pictured in one of the documents is actually actor Alon Aboutboul, who has an unknown part in The Dark Knight Rises. While many blogs are running with the idea that these documents are related to TDKR, there is no real proof. The connection between the actor and the movie could be coincidental. Some are already speculating on what the documents are trying to say, but I don’t see anything discernible at the moment. Let us know in the comments below if you think this is indeed the beginning of the viral marketing for TDKR, as well as what clues you can pick out from the documents. If it’s not for TDKR, what could it be for? Hopefully not gum.Of course, if this turns out to be legit, we’ll be all over the campaign with detailed analysis, so stay tuned! ARGs & Campaigns Viral Marketing The Dark Knight Rises
Short Film “Reboot” Starts ARG Involving Trailer April 9, 2012April 9, 2012The holiday may have already passed, but for those not willing to let go, there’s one short film that has plenty of easter eggs for you. The cyberpunk thriller Reboot, which was funded through Kickstarter, is putting on an ARG that starts off with their trailer. Take a look and… Read More
“Super 8” Standees Provide Links to Editing Room Clips May 18, 2011Just over a week ago, we told you about the Super 8 theater standees that play the trailer inside. Now we know that is not all they show. Learn how theater marketing is helping to advance the ARG. Read More
Viral Update: Disturbing Anonymous Viral Video Leads To More Videos and Speculation March 3, 2010March 5, 2010You may remember back in December when we showed you a really odd video that we thought might be part of a promotion for the band Animal Collective or even Nine Inch Nails. Well, we have a bit more information on the video, which now is a series of disturbing… Read More