“The Hunger Games” Viral: Campaign for Mayor of Your District Michael Lee, December 7, 2011 When we last reported on the movie viral for The Hunger Games, they revealed district seals and before that they were basically accepting citizenship and district registration. Various districts had various trades, such as mining, farming, fishing, power, etc. So its not to late to become a citizen of Panem. And if you do, you will have a chance to declare that your candidacy for mayor of your district. To put your name up for election as easy as becoming a citizen of a district. Simply acquire your citizenship on Facebook and/or Twitter and then like the district you were assigned. You will then be given a link that will allow your friends to vote for you via twitter or e-mail. This will allow you to increase your chances to win the mayoral seat. So do you have what it takes to win? Can you speak for your district? Give praise to your districtmen? Be liason for your tributes to up your district’s pride? Then run for mayor of your district.We aren’t entirely sure what you win besides the title of mayor of your district, but becoming mayor allows an “average citizen’s chance to escape the drudgery of District life and shape Panem’s destiny.” So if you are really into ARG, you know what access to The Capitol grants you. ARGs & Campaigns Viral Marketing LionsgateThe Hunger Games
Google And Paramount Pictures Team Up To Promote Christopher Nolan’s ‘Interstellar’ October 6, 2014A lot of movie-based websites offer uninteresting things like character profiles, trailers that you can get off youtube, wallpaper images, etc. Social media has proven to be a more useful tool to help market a film. We’ve seen many successful viral marketing campaigns being carried on on Facebook, Twitter, Vine,… Read More
Surfing Down New York City Streets for “Chasing Mavericks” October 24, 2012October 24, 2012The film Chasing Mavericks is based on true story of Jay Moriarity and his quest to surf America’s most dangerous wave with the help of local surf legend Frosty Hesson (Gerard Butler). To promote the film, which opens this weekend, 20th Century Fox had two surfers in wetsuits surf down… Read More
Tron Legacy Soundtrack: Pushed Back To December 7th, Poster Partially Revealed October 11, 2010When the official website for the Tron Legacy soundtrack revealed the album’s release date, a poster for the soundtrack featuring album producers Daft Punk was teased. This weekend was the end of the countdown for the poster, but we only get a glimpse. The soundtrack has also been delayed a… Read More