“The Hunger Games” Viral: Campaign for Mayor of Your District Michael Lee, December 7, 2011 When we last reported on the movie viral for The Hunger Games, they revealed district seals and before that they were basically accepting citizenship and district registration. Various districts had various trades, such as mining, farming, fishing, power, etc. So its not to late to become a citizen of Panem. And if you do, you will have a chance to declare that your candidacy for mayor of your district. To put your name up for election as easy as becoming a citizen of a district. Simply acquire your citizenship on Facebook and/or Twitter and then like the district you were assigned. You will then be given a link that will allow your friends to vote for you via twitter or e-mail. This will allow you to increase your chances to win the mayoral seat. So do you have what it takes to win? Can you speak for your district? Give praise to your districtmen? Be liason for your tributes to up your district’s pride? Then run for mayor of your district.We aren’t entirely sure what you win besides the title of mayor of your district, but becoming mayor allows an “average citizen’s chance to escape the drudgery of District life and shape Panem’s destiny.” So if you are really into ARG, you know what access to The Capitol grants you. ARGs & Campaigns Viral Marketing LionsgateThe Hunger Games
Super 8 Updates: Footage Mailed Out, New Editing Room Clip, and STIES Print Out April 14, 2011The past few days have seen a flurry of updates to the Super 8 viral campaign, culminating in /Film (and possibly other bloggers) receiving in the mail an actual Super 8mm film reel with a new clip for our mysterious S8editingroom footage. That viral site has also been updated with… Read More
‘The Europa Report’ Viral is Launched Along With A Photo February 11, 2012February 11, 2012Now that we have our first look at Sharlto Copley from his newest film The Europa Report (thanks to ComingSoon), we also have what appears to be the first viral site for said film. While most sites are accidentally found, or found by using a great eye and a lot… Read More
“The Lego Movie” Releases Hilarious Blooper Reel February 13, 2014February 13, 2014In what seems like a steady stream of cool viral marketing tidbits, we have another from Warner Brothers for The Lego Movie. This short video is a funny blooper reel of character interactions with a few recurring themes. Hit the jump to find out more and see the video. Read More