“The Hunger Games” Viral: Campaign for Mayor of Your District Michael Lee, December 7, 2011 When we last reported on the movie viral for The Hunger Games, they revealed district seals and before that they were basically accepting citizenship and district registration. Various districts had various trades, such as mining, farming, fishing, power, etc. So its not to late to become a citizen of Panem. And if you do, you will have a chance to declare that your candidacy for mayor of your district. To put your name up for election as easy as becoming a citizen of a district. Simply acquire your citizenship on Facebook and/or Twitter and then like the district you were assigned. You will then be given a link that will allow your friends to vote for you via twitter or e-mail. This will allow you to increase your chances to win the mayoral seat. So do you have what it takes to win? Can you speak for your district? Give praise to your districtmen? Be liason for your tributes to up your district’s pride? Then run for mayor of your district.We aren’t entirely sure what you win besides the title of mayor of your district, but becoming mayor allows an “average citizen’s chance to escape the drudgery of District life and shape Panem’s destiny.” So if you are really into ARG, you know what access to The Capitol grants you. ARGs & Campaigns Viral Marketing LionsgateThe Hunger Games
Reporter Killed On Camera For “The Darkest Hour” December 21, 2011Summit Entertainment’s alien invasion film The Darkest Hour opens on Christmas Day. To get you in the holiday spirit, the studio has released a viral video that shows a Russian reporter getting killed by the aliens as their invasion begins. Check out the video after the break. Read More
Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four July 26, 2010QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away… Read More
What Does New “Man of Steel” Countdown Lead To? June 5, 2013Briefly: We have yet another Kryptonian countdown for Man of Steel, this time hosted at ManofSteel.com/Nokia. The countdown ends at 9am PT/ 12 noon ET tomorrow, but what will we get? Considering the proximity to the film’s release, hopefully it’s a screening. We’ll keep you up to date as we… Read More