“The Hunger Games” Viral: Campaign for Mayor of Your District Michael Lee, December 7, 2011 When we last reported on the movie viral for The Hunger Games, they revealed district seals and before that they were basically accepting citizenship and district registration. Various districts had various trades, such as mining, farming, fishing, power, etc. So its not to late to become a citizen of Panem. And if you do, you will have a chance to declare that your candidacy for mayor of your district. To put your name up for election as easy as becoming a citizen of a district. Simply acquire your citizenship on Facebook and/or Twitter and then like the district you were assigned. You will then be given a link that will allow your friends to vote for you via twitter or e-mail. This will allow you to increase your chances to win the mayoral seat. So do you have what it takes to win? Can you speak for your district? Give praise to your districtmen? Be liason for your tributes to up your district’s pride? Then run for mayor of your district.We aren’t entirely sure what you win besides the title of mayor of your district, but becoming mayor allows an “average citizen’s chance to escape the drudgery of District life and shape Panem’s destiny.” So if you are really into ARG, you know what access to The Capitol grants you. ARGs & Campaigns Viral Marketing LionsgateThe Hunger Games
“Jurassic World” Viral Site Reveals Countdown to Thanksgiving November 18, 2014November 18, 2014Briefly: Yesterday, a viral site for the fictional company, Masrani Global, went online. It was quickly discovered that this was the start of an ARG for the highly anticipated Jurassic World. Within the website, there were several pages containing information about Masrani as well as the actual Jurassic World theme… Read More
New ‘Battle: Los Angeles’ Viral Video Shows UFO in LA February 18, 2011A new viral video for Battle: Los Angeles was posted on YouTube earlier today, and it’s pretty cool. It shows four aircrafts over the 110 freeway in Los Angeles, one large UFO and three escorting it. After the break, check out the video, plus the new Battle: Los Angeles poster. Read More
What To Expect From Digital Marketing In 2010 December 31, 2009December 31, 2009With everyone seemingly focused on reliving 2009 and reminiscing over the first decade of the 21st Century, it’s refreshing to see some intriguing speculation about the year ahead. Advertising Age has posted a two part discussion about the anticipated digital marketing trends in 2010. I recommend checking out parts one and… Read More