Help Find Elizabeth Burke Through New “White Collar” Social Experience Caleb Hamilton, January 4, 2012January 4, 2012 At the end of the summer finale, the wife of FBI agent Peter Burke, Elizabeth Burke, was kidnapped by criminals searching for Neal Caffrey’s stolen Nazi treasure. USA Network is now giving fans the chance to help find Elizabeth via a new, immersive social experience, leading up to the mid-season premiere on January 17th. More after the break.Now until January 17th, fans can join the search and post where they think Mrs. Suit is being held at WhereIsElizabethBurke.com. Each day, a new clue will be posted, including exclusive video and audio, from the crime scene along with additional evidence. White Collar series creator and executive producer Jeff Eastin will provide feedback and hints during the mid-season premiere. Eastin will also choose a lucky fan to be featured on air.WhereIsElizabethBurke.com is connected to USA Networks’ popular Character Chatter platform which channels a real-time feed of the social buzz around series from all social streams including Facebook, Twitter, Flickr and YouTube.White Collar returns to USA, January 17th at 10 PM/9c! Social Networks Viral Marketing USA NetworkWhereIsElizabethBurke.comWhite Collar
“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership July 3, 2011A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with… Read More
New District 9 Trailer to debut before Bruno! July 3, 2009July 4, 2009That’s right, a new District 9 trailer is set to debut next week before the comedy ‘Bruno’ (this after the teaser without subtitles aired before ‘Year One’). This will be the second trailer (third if you count the first on with subtitles and the first one without subtitles as different… Read More
Could This Weird Video Be Viral for a Band? December 9, 2009March 16, 2010Thanks to the lack of a comprehensive viral campaign the likes of District 9 or 2012, we have a little more time now to find some more obscure viral. Check out the video below, posted on a YouTube account titled “iamamiwhoami“. I have to warn you first that it’s a… Read More