Marvel to Launch “Avengers Alliance” Facebook Game Caleb Hamilton, January 9, 2012January 9, 2012 Today, Marvel Entertainment announced it will be launching a massive, combat role-playing Facebook game featuring many of their most iconic heroes and villains. Marvel: Avengers Alliance follows an original storyline in the Marvel Universe, created specifically for the game. We’ve got more information and some pics of gameplay from the game after the jump!Marvel: Avengers Alliance takes place after “The Pulse”, a galaxy-wide disaster that exposes Manhattan to attacks from some of Marvel’s most powerful villains. As a player, you will be recruited by S.H.I.E.L.D. to assemble and lead a team of Avengers to keep New York City safe from super villains such as Dr. Doom, Loki and the Green Goblin. You’ll also be able to challenge your friends in PvP battles!Check out the announcement trailer and some gameplay pics below: http://youtu.be/enbUJGFMSsoThe game is currently in private beta, but they’re always letting more people in. To sign up for the beta, you must like the Marvel: Avengers Alliance page on Facebook. The game is expected to launch sometime in the next three months from Disney Interactive Media Group’s Playdom Studios. Social Networks Viral Marketing Disney InteractiveFacebookMarvel EntertainmentMarvel: Avengers Alliance
Universal Buys “Grim Night” After Trailer Goes Viral October 27, 2011October 27, 2011You know your work never goes unnoticed when you have studios vying for your indie work. That’s what happen when Universal won the rights to Brandon Bestenheider and Allen Bey’s Grim Night. Basically the films is about two people who lock themselves in their homes in an effort to hide… Read More
The Viral Campaign for “Thor” and “The Avengers” Begins in Chicago March 21, 2011July 6, 2011I had the opportunity to attend the Chicago Comic and Entertainment Expo at the massive McCormick Place convention center this past weekend, and while the focus of the three day convention was primarily comic books, the heavy presence by Marvel presented a few movie related surprises. Not only was Thor… Read More
Captain America Movie Tie-In Comic Premieres Sunday February 1, 2011Get ready Captain America fans, because the marketing machine for Captain America: The First Avenger is about to begin. A few weeks back, we reported that Marvel’s second big release of the summer would be debuting new footage sometime during Super Bowl XLV. Earlier today, Marvel announced that a new… Read More