LeVar Burton Gets Control of @ReadingRainbow In Record Time Dan Koelsch, February 1, 2012February 1, 2012 For those too young to remember it in its heyday, Reading Rainbow was a PBS television show hosted by LeVar Burton. The show used kids from the target demographic to encourage reading among children and has become a nostalgic classic among us Eighties babies. The Twitter handle @ReadingRainbow had been taken by someone not using it, but no one stops Geordi La Forge from getting what he wants. Just yesterday morning, Burton tweeted to the account in hopes of grabbing the handle to promote a new Reading Rainbow App he is developing. He made a call to arms tweet just after 7 PM PST, and less than 2 hours later had the account in his hands. Talk about impressive. If you want to keep up to date on the Reading Rainbow app, I suggest you follow the Twitter account. Apps Social Networks Viral News LeVar BurtonReading RainbowTwitter
“Transcendence” Viral Video Tags Furious Protest April 3, 2014The Transcendence viral videos have focused on R.I.F.T. (Revolutionary Independence From Technology) and their grand signs of protests. From video hacks and major banner drops, R.I.F.T. wants to let the world know that if techolongy continues to grow at its rapid pace without policing, then people like Will Caster (Johnny… Read More
DC Comics Wastes Opportunity With Nokia-Exclusive “The Dark Knight Rises” Motion Comic August 20, 2012August 20, 2012When it was announced late last year that The Dark Knight Rises would take place eight years after the events of The Dark Knight, I wrote about how such news lent itself to tremendous viral marketing and hype-generating opportunities, primarily in the form of prequel comics that could tell stories… Read More
Star Wars Deleted Scene Revealed At Blu-Ray Announcement August 16, 2010August 16, 2010At Star Wars Celebration V this weekend, George Lucas himself revealed that the entire six film series of Star Wars would be coming to Blu-Ray in Fall 2011. The most buzzworthy thing to come out of the announcement was the screening of a never before seen deleted scene from Return… Read More