LeVar Burton Gets Control of @ReadingRainbow In Record Time Dan Koelsch, February 1, 2012February 1, 2012 For those too young to remember it in its heyday, Reading Rainbow was a PBS television show hosted by LeVar Burton. The show used kids from the target demographic to encourage reading among children and has become a nostalgic classic among us Eighties babies. The Twitter handle @ReadingRainbow had been taken by someone not using it, but no one stops Geordi La Forge from getting what he wants. Just yesterday morning, Burton tweeted to the account in hopes of grabbing the handle to promote a new Reading Rainbow App he is developing. He made a call to arms tweet just after 7 PM PST, and less than 2 hours later had the account in his hands. Talk about impressive. If you want to keep up to date on the Reading Rainbow app, I suggest you follow the Twitter account. Apps Social Networks Viral News LeVar BurtonReading RainbowTwitter
“Disney Movies Anywhere” App Expands to Android Devices November 6, 2014November 6, 2014Eat your hearts out Disney lovers! Walt Disney Studios and Google Play today announced a partnership enabling millions of U.S. Android users to enjoy Disney, Pixar, and Marvel films all across their devices. To sweeten the deal, early adopters of the Disney Movies Anywhere app can get a free digital copy… Read More
ARGs & Campaigns Warner Bros. Wants You To Prepare For “Into The Storm” March 25, 2014March 25, 2014This is some very resourceful marketing. To hype up the release of it’s first trailer in theaters March 28, Into the Storm has sent out a handy-dandy survival kit. Warner Bros. has put together an emergency preparedness kit filled with glowsticks (for lighting the way not rave dancing), water, tools… Read More
G.I. Joe Facebook Game October 24, 2009June 29, 2010Playing games on Facebook has become extremely popular as of late, whether you are a college student or my mom (true story). Not one to pass up on an opportunity like that, Paramount Home Entertainment has created a G.I. Joe Facebook Game to promote their November 3rd release of G.I…. Read More