“Prometheus” Viral Campaign Continues At WonderCon Dan Koelsch, March 18, 2012March 21, 2012 Yesterday at WonderCon was the 20th Century Fox panel that included Ridley Scott’s Prometheus. While the biggest buzz has been the new trailer, the viral campaign got nice shot in the arm as well. Get the details after the break. At the panel, each of us in attendance got a business card for Weyland Corp. (shown above), which is the company sponsoring the spaceship and its journey in Prometheus (as well as Alien movies). While being stylish and a nice piece of swag, the real prize was the phone number listed on the bottom, **WEYLAND. When you call the company’s number, you get put on hold indefinitely while they promote themselves. You also get a text message that with a link to a mobile webpage that has a new viral video. The video features David, played by Michael Fassbender, being woken up while Fassbender narrates about how Weyland has created a new form of android that is indistinguishable from humans. This is actually the first confirmation that the character David is an android, along with comments made at the Prometheus panel.The Weyland website has also been updated with an extensive corporate timeline for the company, starting in 1990, when founder Peter Weyland (played by Guy Pearce) was born. The latest entry to the timeline is Project Prometheus, which includes a link to a new website for said project. Unfortunately, the site is password protected, and the password has yet to be found.We’ll keep trying to get that password, and we’ll keep you updated on all the viral news for Prometheus, so stay tuned. Thanks to Anton Volkov for digging some of this up.Ridley Scott, director of “Alien” and “Blade Runner,” returns to the genre he helped define. With PROMETHEUS, he creates a groundbreaking mythology, in which a team of explorers discover a clue to the origins of mankind on Earth, leading them on a thrilling journey to the darkest corners of the universe. There, they must fight a terrifying battle to save the future of the human race. PROMETHEUS opens in IMAX 3D on June 8th. Follow the film on Facebook, Twitter, and YouTube. ARGs & Campaigns Comic-Con Conventions Events Viral Marketing Viral Videos Project PrometheusPrometheusViral videoWeyland IndustriesWondercon
Watch the Wreck-It Ralph “Hero’s Duty” Commercial October 19, 2012October 19, 2012For the past few years, Disney has been in the fake commercial game, and their viral video plans are in full swing with their upcoming animated adventure Wreck-It Ralph. We’ve already seen video arcade commercials for the games Fix-It Felix, Jr. and Sugar Rush, so it was only a matter… Read More
“The Muppets” Being Green Trailer June 16, 2011June 16, 2011No, the title isn’t the Muppets’ marketing green technology or sustainability, its another trailer parody of this summer’s blockbusters. This time a spoof of the upcoming Green Lantern trailer. Disney did the exact same thing before The Hangover Part II made its theatrical debut back in May, with The Fuzzy… Read More
This Just In: A Generic News Report January 28, 2010January 28, 2010Have you ever watched the news and noticed something…familiar about all those reports filed by correspondents? The same images, tone of voice, and even the structure? Charlie Brooker of BBC Four’s talkshow Newswire definitely notices the similarities. He filed this video report after the jump. Read More
The character David is an android, along with comments made at the Prometheus panel. http://www.astrolovespells.com/