Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“The Amazing Spider-Man” Viral Campaign Slings Into WonderCon

Dan Koelsch, March 18, 2012March 21, 2012

As was to be be expected, the viral campaign for Columbia Pictures’ The Amazing Spider-Man picked up some steam at WonderCon this weekend. In conjunction with Sony’s panel yesterday afternoon, there were a few updates to the campaign. Get the details after the break.

Down the street from the Anaheim Convention Center (the temporary location for WonderCon this year), Daily Bugle vans were handing out Wanted posters for Spidey. Of course, the Daily Bugle is the fictional newspaper featured in the Spider-Man universe, and they often have a negative spin on the superhero.


(Click images for full size)

The posters have a link to a new viral website, WebbedMenace.com, which is dedicated to finding the vigilante Spider-Man and bringing him to justice. The site even has a video from The Daily Bugle that references the Mark of the Spider-Man tagging event by making it part of the story. Captain George Stacy (played by Dennis Leary) is interviewed about Spider-Man, and it’s clear he thinks of him as just a criminal.

Stacy and the posters give out a hotline phone number you can call (877-651-8503) if you see Spider-Man or anything Spidey-related. You can also submit your photos of Spider-Man sightings to the website. The website has a Twitter account, so be sure to follow @WebbedMenace to get updates. You can follow @markofspiderman to get the opposing pro-Spider-Man side of things, but it looks like that part of the campaign is on hold for a while while the Webbed Menace component makes its own mark.

Sony seems to love this whole “call in with your sightings” concept, as they are also currently using it for Men in Black III, as well as previously for District 9.

Stay tuned to MovieViral as we continue to bring you updates on this viral campaign. We will also be creating a Hub for The Amazing Spider-Man and Prometheus, so check back for those within the next couple of days. The Amazing Spider-Man opens in 3D on July 3rd.

ARGs & Campaigns Comic-Con Conventions Events Viral Marketing Viral Videos Mark of the Spider-ManThe Amazing Spider-ManWebbed MenaceWondercon

Post navigation

Previous post
Next post

Related Posts

“Prometheus” Takes Over Ghost Station in Paris

May 17, 2012May 17, 2012

Here’s something a little different done by 20th Century Fox for the international release of Ridley Scott’s Prometheus. Our friend Anton Volkov has tipped us off to an abandoned metro station in Paris that has been transformed to look like the mysterious cave we’ve seen in the film’s trailers. Get…

Read More

“Kick-Ass 2” Clip Pushes Villain’s Twitter Account

July 2, 2013July 2, 2013

The Kick-Ass 2 viral campaign is in full swing, but the latest update has peaked my interest more than most. The film’s official YouTube channel has posted a clip mentioning the super villain’s Twitter account, and it includes a questionable tweet. Check it out after the break.

Read More

‘Jurassic World’ Viral Site Launches; New Images Released Reveal Characters

November 17, 2014

We’ve known that Jurassic World takes place some 22 years after the events of Jurassic Park. Though the subsequent sequels would be considered canon, Colin Treverrow’s upcoming film doesn’t seem to be considered with the multiple returns to the various island Dr. Hammond owned in the films. Now a newly…

Read More

Comments (2)

  1. Erna Merchant says:
    May 17, 2012 at 4:09 am

    ponsored by Mountain Dew and IMAX! Find out if the tour is rolling into a
    city near you after the jump

  2. Hae Trinidad says:
    September 17, 2012 at 10:51 pm

    There were a few updates to the campaign. Get the details after the break.

    http://daymondjohn.com/

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.