“The Amazing Spider-Man” Viral Campaign Slings Into WonderCon Dan Koelsch, March 18, 2012March 21, 2012 As was to be be expected, the viral campaign for Columbia Pictures’ The Amazing Spider-Man picked up some steam at WonderCon this weekend. In conjunction with Sony’s panel yesterday afternoon, there were a few updates to the campaign. Get the details after the break. Down the street from the Anaheim Convention Center (the temporary location for WonderCon this year), Daily Bugle vans were handing out Wanted posters for Spidey. Of course, the Daily Bugle is the fictional newspaper featured in the Spider-Man universe, and they often have a negative spin on the superhero. (Click images for full size)The posters have a link to a new viral website, WebbedMenace.com, which is dedicated to finding the vigilante Spider-Man and bringing him to justice. The site even has a video from The Daily Bugle that references the Mark of the Spider-Man tagging event by making it part of the story. Captain George Stacy (played by Dennis Leary) is interviewed about Spider-Man, and it’s clear he thinks of him as just a criminal.Stacy and the posters give out a hotline phone number you can call (877-651-8503) if you see Spider-Man or anything Spidey-related. You can also submit your photos of Spider-Man sightings to the website. The website has a Twitter account, so be sure to follow @WebbedMenace to get updates. You can follow @markofspiderman to get the opposing pro-Spider-Man side of things, but it looks like that part of the campaign is on hold for a while while the Webbed Menace component makes its own mark.Sony seems to love this whole “call in with your sightings” concept, as they are also currently using it for Men in Black III, as well as previously for District 9.Stay tuned to MovieViral as we continue to bring you updates on this viral campaign. We will also be creating a Hub for The Amazing Spider-Man and Prometheus, so check back for those within the next couple of days. The Amazing Spider-Man opens in 3D on July 3rd. ARGs & Campaigns Comic-Con Conventions Events Viral Marketing Viral Videos Mark of the Spider-ManThe Amazing Spider-ManWebbed MenaceWondercon
What If: The Blade Runner Viral August 30, 2009January 23, 2010It has been a slow weekend here at MovieViral, and there has been nothing to report on. But don’t worry! We’ve still got some interesting projects in the pipeline! Between reading Alex’s Article on 5 films that should go viral and a post on the forum by cynic710 about all-time… Read More
YouTube Feature Film Produced By Ridley Scott Starts Production August 8, 2010It’s not often you see well known directors and producers making feature films for YouTube. It’s just as rare that most of the production into the feature film is made by tens of thousands of submitted clips from other people around the globe. Nevertheless, the movie starts post-production. Find out… Read More
Tourism New Zealand Hosts “The Hobbit” Contest at Comic-Con June 30, 2012If you’re a big fan of the Lord of the Rings series and are looking forward to this December’s The Hobbit: An Unexpected Journey, then you might want to get down to San Diego Comic-Con this year. Tourism New Zealand is hosting a contest where you get a 6 day… Read More
ponsored by Mountain Dew and IMAX! Find out if the tour is rolling into a city near you after the jump