“Hunger Games” Viral: Get Your District’s ID Card Caleb Hamilton, March 24, 2012March 24, 2012 The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol. Get the details after the jump!The Capitol has allowed citizens of Panem to claim their district ID cards. You can make yours by logging in to your Panem profile on the Capitol Facebook page. Afterwards, you are taken to CafePress, where you can browse other items made by fans of The Hunger Games. Your ID card will be in the shopping cart, waiting for you to check out. The ID itself is free, you just pay shipping.Here’s an example of what your DIP would look like. I got mine today, and they look really good!The Hunger Games is out now in theaters and in IMAX (for one week only!) ARGs & Campaigns Social Networks Viral Marketing FacebookLionsgateThe Hunger GamesViral marketing
Viral Video Trend: Horror Movie Compilations February 9, 2010February 9, 2010As soon as some makes a unique video that goes viral, it seems anyone with editing skills jumps on the bandwagon to do something similar. Thus, viral video trends are born. Today we have horror film compilations. Sometimes the best way to prove a point is to drive it home… Read More
“TRON: Legacy” Facebook App Allows You to Become Part of the Grid November 16, 2010November 16, 2010The TRON: Legacy Facebook page is allowing you to become a part of the Grid simply by taking a photo. To see how you to be part of the grid, hit the jump. Read More
“The Muppets” Want to Wish You a Happy Halloween October 31, 2011November 23, 2011The Muppets’ latest trailer may have been the final parody trailer, but it isn’t necessarily the last we will be seeing of the parody campaign. To commemorate Halloween, the studio has sent us an exclusive Halloween card from The Muppets featuring Ms. Piggy, Kermit the Frog, and Rizzo the Rat… Read More
Every time I go on the Facebook page to get one it just says, ‘please visit the Capitol on your next workstation’ I don’t understand, I want my I’d card!!!