“Hunger Games” Viral: Get Your District’s ID Card Caleb Hamilton, March 24, 2012March 24, 2012 The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol. Get the details after the jump!The Capitol has allowed citizens of Panem to claim their district ID cards. You can make yours by logging in to your Panem profile on the Capitol Facebook page. Afterwards, you are taken to CafePress, where you can browse other items made by fans of The Hunger Games. Your ID card will be in the shopping cart, waiting for you to check out. The ID itself is free, you just pay shipping.Here’s an example of what your DIP would look like. I got mine today, and they look really good!The Hunger Games is out now in theaters and in IMAX (for one week only!) ARGs & Campaigns Social Networks Viral Marketing FacebookLionsgateThe Hunger GamesViral marketing
Viral Video Collection: Scott Pilgrim Remixes July 19, 2010July 19, 2010Over the last week, we’ve seen a few remix videos for Edgar Wright’s Scott Pilgrim vs. The World. These videos, made by DJ Osymyso, were commissioned by Universal Pictures. We got to see one at the Los Angeles Film Festival, and the response was generally positive. Check out all six… Read More
Check This Out: The Lost Supper January 5, 2010November 1, 2010Whether you are a marketing firm or just someone who likes to dabble online, almost everyone likes the idea of creating something that goes viral. It’s hard to predict when something will become popular online, but there a few sure-fire ways to get noticed. One of the more interesting ways… Read More
The Walking Dead Wants You To “Spread The Dead” October 12, 2011October 12, 2011The AMC original series The Walking Dead returns with a 90-minute, season two premiere this Sunday night at 9/8c. To celebrate, AMC and Facebook are giving you the chance to create an avatar to insert into the Walking Dead universe in a new, interactive app. To see my avatar and… Read More
Every time I go on the Facebook page to get one it just says, ‘please visit the Capitol on your next workstation’ I don’t understand, I want my I’d card!!!