“Hunger Games” Viral: Get Your District’s ID Card Caleb Hamilton, March 24, 2012March 24, 2012 The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol. Get the details after the jump!The Capitol has allowed citizens of Panem to claim their district ID cards. You can make yours by logging in to your Panem profile on the Capitol Facebook page. Afterwards, you are taken to CafePress, where you can browse other items made by fans of The Hunger Games. Your ID card will be in the shopping cart, waiting for you to check out. The ID itself is free, you just pay shipping.Here’s an example of what your DIP would look like. I got mine today, and they look really good!The Hunger Games is out now in theaters and in IMAX (for one week only!) ARGs & Campaigns Social Networks Viral Marketing FacebookLionsgateThe Hunger GamesViral marketing
Has “The Dark Knight Rises” Viral Campaign Begun? December 7, 2011Just a few hours after writing about how The Dark Knight Rises still had hope for a viral campaign, our wish may have come true. Two fake CIA documents have been sent out that that might be the start of the campaign. Get the details after the break. Read More
Viral Video: The Weird Al Yankovic Story March 23, 2010Musician biopics are a surefire way to get some Academy love, as Ray and The Buddy Holly Story can attest to. Funny Or Die now has the trailer for the next great Oscar-worthy biopic, “Weird: The Al Yankovic Story”, starring Aarol Paul, Olivia Wilde, Gary Cole, and Mary Steenburgen. Keep… Read More
“Total Recall” Viral Posters Seen On The Streets Of Hollywood June 10, 2012July 8, 2012There is no doubt that we will possess the technology to make your fantasies into reality, but for know, we must live that thought vicariously through the characters in Len Wiseman’s upcoming film, Total Recall. Now Sony has added a viral element to the film in hopes that it can… Read More
Every time I go on the Facebook page to get one it just says, ‘please visit the Capitol on your next workstation’ I don’t understand, I want my I’d card!!!