“Hunger Games” Viral: Get Your District’s ID Card Caleb Hamilton, March 24, 2012March 24, 2012 The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol. Get the details after the jump!The Capitol has allowed citizens of Panem to claim their district ID cards. You can make yours by logging in to your Panem profile on the Capitol Facebook page. Afterwards, you are taken to CafePress, where you can browse other items made by fans of The Hunger Games. Your ID card will be in the shopping cart, waiting for you to check out. The ID itself is free, you just pay shipping.Here’s an example of what your DIP would look like. I got mine today, and they look really good!The Hunger Games is out now in theaters and in IMAX (for one week only!) ARGs & Campaigns Social Networks Viral Marketing FacebookLionsgateThe Hunger GamesViral marketing
12 Days of Viral – DAY TWELVE December 24, 2009December 22, 2009On the twelfth day of viral, my movie gave to me….. Public displays This is it folks. The final piece of MovieViral’s ongoing holiday series. And I saved the best for last. If you want to get people’s attention, then get people to be a part. If we start with… Read More
Swag From “Tron: Legacy” and “The Dark Knight” Viral Campaigns On Auction July 12, 2013July 12, 2013Briefly: Did you miss out on the cool swag from the viral marketing campaigns of The Dark Knight and Tron: Legacy? Well, you’re in luck. Today starts an auction for various items from these ARGs and more. The proceeds go to help fund ARGFest-o-Con 2013, which has its festivities in… Read More
The Office: New Vlog on the Wedding Site October 4, 2009October 4, 2009Jim and Pam’s website now has a new video blog by Pam herself. In the video, Pam compares her dream wedding to her budget. Doesn’t look good for the cash-strapped couple, but they are apparently finding creative ways to save. Check out the video to see for yourself: With the… Read More
Every time I go on the Facebook page to get one it just says, ‘please visit the Capitol on your next workstation’ I don’t understand, I want my I’d card!!!