“Hunger Games” Viral: Get Your District’s ID Card Caleb Hamilton, March 24, 2012March 24, 2012 The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol. Get the details after the jump!The Capitol has allowed citizens of Panem to claim their district ID cards. You can make yours by logging in to your Panem profile on the Capitol Facebook page. Afterwards, you are taken to CafePress, where you can browse other items made by fans of The Hunger Games. Your ID card will be in the shopping cart, waiting for you to check out. The ID itself is free, you just pay shipping.Here’s an example of what your DIP would look like. I got mine today, and they look really good!The Hunger Games is out now in theaters and in IMAX (for one week only!) ARGs & Campaigns Social Networks Viral Marketing FacebookLionsgateThe Hunger GamesViral marketing
Write A Campaign Song for Zach Galifianakis! July 27, 2012Warner Bros.’ The Campaign stars Will Ferrell and Zach Galifianakis as rivals in an election for a seat in Congress to represent their small district in North Carolina. You have a chance to get in on the fun by submitting a campaign song for Marty Huggins (Galifianakis). Get the details… Read More
“Amazing Spider-Man 2” Viral Marketing Campaign Adds Shocker To List Of Possible Villains November 29, 2013As we get closer to the December 5 release of the first trailer for The Amazing Spider-Man 2, the viral marketing campaign continues to be updated. The last update reported on hydroelectric towers, the latest invention (and possible catalyst to turn Max Dillion into Electro) from OsCorp. We’ve also reported… Read More
Disney-Pixar’s “Brave” Will ‘Change Your Fate in Two Days’ February 21, 2012February 21, 2012Briefly: One of the central themes of Disney-Pixar’s upcoming Brave is being able to change your destiny. Is Merida going to be a princess with proper etiquette or she is going to follow her calling and be the adventurous warrior like her father? Of course we can’t answer that right… Read More
Every time I go on the Facebook page to get one it just says, ‘please visit the Capitol on your next workstation’ I don’t understand, I want my I’d card!!!