“Hunger Games” Viral: Get Your District’s ID Card Caleb Hamilton, March 24, 2012March 24, 2012 The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol. Get the details after the jump!The Capitol has allowed citizens of Panem to claim their district ID cards. You can make yours by logging in to your Panem profile on the Capitol Facebook page. Afterwards, you are taken to CafePress, where you can browse other items made by fans of The Hunger Games. Your ID card will be in the shopping cart, waiting for you to check out. The ID itself is free, you just pay shipping.Here’s an example of what your DIP would look like. I got mine today, and they look really good!The Hunger Games is out now in theaters and in IMAX (for one week only!) ARGs & Campaigns Social Networks Viral Marketing FacebookLionsgateThe Hunger GamesViral marketing
“Pacific Rim” Viral: New Memo Predicts Kaiju Will Attack America Again December 3, 2012December 3, 2012The Kaiju threat is escalating to a point where more and more nations are either requesting for help or requesting to be a part of the Pan Pacific Defense Corps. A new update as been added to the official viral website for Guillermo Del Toro’s Pacific Rim, and it sheds… Read More
Web Series Trailers: “H+” and “Dinosaurs vs. Aliens” July 8, 2012We don’t usually see many trailers for web series, but two high profile ones were released late this week, so we thought we’d show them to you. After the break, check out the trailers for the Bryan Singer-produced H+ The Digital Series and director Barry Sonnenfeld’s motion comic Dinosaurs vs…. Read More
“Dawn Of The Planet Of The Apes” Featurette Puts A Decimated San Francisco Into Focus July 1, 2014July 1, 2014Following the WETA featurette and the three prequel viral videos, comes another Dawn of the Planet of the Apes featurette from the 20th Century Fox marketing team. The featurette takes a visit to the set of the film, which is set years after Rise in a San Francisco ravaged by… Read More
Every time I go on the Facebook page to get one it just says, ‘please visit the Capitol on your next workstation’ I don’t understand, I want my I’d card!!!