“Hunger Games” Viral: Get Your District’s ID Card Caleb Hamilton, March 24, 2012March 24, 2012 The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol. Get the details after the jump!The Capitol has allowed citizens of Panem to claim their district ID cards. You can make yours by logging in to your Panem profile on the Capitol Facebook page. Afterwards, you are taken to CafePress, where you can browse other items made by fans of The Hunger Games. Your ID card will be in the shopping cart, waiting for you to check out. The ID itself is free, you just pay shipping.Here’s an example of what your DIP would look like. I got mine today, and they look really good!The Hunger Games is out now in theaters and in IMAX (for one week only!) ARGs & Campaigns Social Networks Viral Marketing FacebookLionsgateThe Hunger GamesViral marketing
2012: First Clip September 5, 2009September 5, 2009Our friends at HeyUGuys have a new clip from Roland Emmerich’s 2012. Watch it here: Gotta love that Bentley voice-activation plug, eh? Other than that, I think I can safely say that we’ve never seen a destruction/apocalypse movie like this before. Emmerich went ice-age style with The Day After… Read More
Catch The Viral: Find the MNU Memo! June 16, 2009June 29, 2009Catch The Viral is a segment where we ask you for help with viral. Viral campaigns are intrinsically interactive, so the more people who help, the more likely we can find all the goodies. The MNU Spreads Lies group posted a very interesting tweet on Twitter this evening. There is… Read More
This Week In Viral – Nothing Big…Yet February 22, 2009July 18, 2010It’s been a relatively quiet week in viral campaigns, with just a few small updates to 2012, Angels & Demons, Terminator, and Watchmen. 2012 – The viral site ThisIsTheEnd.com has yet another Charlie Frost video, this time talking about an underground seed bank. Here’s the video: More viral news after… Read More
Every time I go on the Facebook page to get one it just says, ‘please visit the Capitol on your next workstation’ I don’t understand, I want my I’d card!!!