“Hunger Games” Viral: Get Your District’s ID Card Caleb Hamilton, March 24, 2012March 24, 2012 The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol. Get the details after the jump!The Capitol has allowed citizens of Panem to claim their district ID cards. You can make yours by logging in to your Panem profile on the Capitol Facebook page. Afterwards, you are taken to CafePress, where you can browse other items made by fans of The Hunger Games. Your ID card will be in the shopping cart, waiting for you to check out. The ID itself is free, you just pay shipping.Here’s an example of what your DIP would look like. I got mine today, and they look really good!The Hunger Games is out now in theaters and in IMAX (for one week only!) ARGs & Campaigns Social Networks Viral Marketing FacebookLionsgateThe Hunger GamesViral marketing
Trip Your Balls Off To Ellie Goulding’s “Lights” January 14, 2012January 14, 2012Briefly: We don’t cover music very often here at MovieViral, but we like to branch out on occasion, and this is one of those. You may have heard Ellie Goulding’s hit song “Lights” on the radio in the past year, but when you try what her website simply calls “An… Read More
The Amazing Spider-Man: Video Blog on Oscorp Website Includes Lizard’s Transformation May 11, 2012Earlier today the viral campaign for The Amazing Spider-Man saw a boost from a dead drop that revealed an internship through the Oscorp website. There is an innocuous video of Dr. Curt Connors welcoming the interns, but there is also a code underneath that collapses into the word “Mutagen”. This… Read More
Awesome New Posters For Repo Men February 25, 2010February 25, 2010I’ve honestly stared at my keyboard for about 10 minutes contemplating how I add to this. It’s been difficult but I’ve got there. You’ve seen the two new posters revealed earlier this week, but our friends at Horror Squad, Movie Fone, Cinematical and Sci-fi Squad have each debuted a new… Read More
Every time I go on the Facebook page to get one it just says, ‘please visit the Capitol on your next workstation’ I don’t understand, I want my I’d card!!!