Swing into Action with “The Amazing Spider-Man” Augmented Reality App! Caleb Hamilton, May 10, 2012May 10, 2012 Coinciding with the release of the the new trailer launch for The Amazing Spider-Man, Sony Pictures Entertainment has launched a free mobile application, The Amazing Spider-Man Augmented Reality App! The application allows fans to get up close and personal with Spider-Man in online and real world environments by finding specially marked movie-themed images and scanning them to activate interactive, 3D Spider-Man animations. More after the jump!The app features footage from a special shoot with the film’s stunt team. The footage was used to create exclusive Spider-Man animation sequences in which Spider-Man swings through buildings, crawls up walls, shoots webbing at the screen, or engages bad guys on the streets. When the virtual Spider-Man appears on their phones, users can take photos and share them within their networks. Each photo experience will be unique to the user, and fans can share multiple photos from each interaction.To activate the animation sequences within the app, users can find out the locations for special marker images on the film’s official website and social network pages on Facebook, Twitter, Tumblr and more. Sony Stores, Activision, and Entertainment Weekly will also offer marker images. As a bonus, a frame within the new trailer, when scanned, will also reveal one of the Spider-Man animations on the user’s mobile device. Each new image activates one of 13 achievement badges that users can share on Facebook and Twitter.Commenting on the announcement, Dwight Caines, President of Worldwide Digital Marketing for Sony Pictures, said, “Many of today’s moviegoers are digital natives on the go, and our app allows us to engage them. Our use of augmented reality technology is a fun way of embracing the 3D aspects of the movie while nurturing the playful kid inside all of us who wants to collect items from their favorite superhero character to share with their friends and family.”The Amazing Spider-Man Augmented Reality app is now available for download from the App Store and Google Play. Catch The Amazing Spider-Man on July 3rd, in Digital 3D and IMAX 3D! Apps Social Networks Viral Marketing Appaugmented realityColumbia PicturesSony EntertainmentThe Amazing Spider-Man
Contest: Win Roxio Creator 11 and Two AMC Tickets to “TRON: Legacy”! December 2, 2010December 11, 2010So, you want to see TRON: Legacy when it opens on December 17th, but don’t want to spend empty your wallet in the process. What’s a fanboy to do? Fortunately, we have an answer thanks to Roxio. Hit the jump for details on how to enter our contest that will… Read More
Super 8: New Print Out On STIES Shows Air Force Base ID Badges November 15, 2010November 16, 2010We last left off on the Scariest Thing I Ever Saw (STIES) website over two weeks ago with a chatlog between Josh Minker and Mr. Anonymous. Now we have a new update in the Super 8 viral, as the most recent print out shows beat-up ID badges from Nellis Air… Read More
Kickstart This Nolan-Inspired “Batman” Fan Film June 8, 2012June 8, 2012In the months leading up to the announcement of Christopher Nolan’s final Batman picture, the internet was buzzing with news that one of the villains in the film would be The Riddler. In fact, Warner Bros. did want The Riddler in the movie and for him to be played by… Read More
hare them within their networks. Each photo experience will be unique to the user, and fans can share multiple photos from each interaction.
Each photo experience will be unique to the user, and fans can share multiple photos from each interaction.
photo experience will be unique to the user, and fans can share multiple photos from each interaction.