Tag: Sony Entertainment

“The Amazing Spider-Man” Lizard Hunt Leads to Oscorp Internship

May 11, 2012 By Caleb Hamilton

As we reported earlier this week, a scavenger hunt took place across 12 U.S. cities today where participants hunted down the Lizard, one of Spider-Man’s more ferocious (and tragic) villains. We’ve got a recap of the hunt as well as the details for the next part of the campaign!

Filed Under: ARGs & Campaigns, Viral Marketing Tagged With: Columbia Pictures, Oscorp, Sony Entertainment, The Amazing Spider-Man

Swing into Action with “The Amazing Spider-Man” Augmented Reality App!

May 10, 2012 By Caleb Hamilton

Coinciding with the release of the the new trailer launch for The Amazing Spider-Man, Sony Pictures Entertainment has launched a free mobile application, The Amazing Spider-Man Augmented Reality App! The application allows fans to get up close and personal with Spider-Man in online and real world environments by finding specially marked movie-themed images and scanning…

Filed Under: Apps, Social Networks, Viral Marketing Tagged With: App, augmented reality, Columbia Pictures, Sony Entertainment, The Amazing Spider-Man