“The Amazing Spider-Man” Lizard Hunt Leads to Oscorp Internship Caleb Hamilton, May 11, 2012May 11, 2012 As we reported earlier this week, a scavenger hunt took place across 12 U.S. cities today where participants hunted down the Lizard, one of Spider-Man’s more ferocious (and tragic) villains. We’ve got a recap of the hunt as well as the details for the next part of the campaign!By following the appropriately named @ScaleSeeker on Twitter, a student at Midtown Science High School, those wishing to participate and those who just wanted to follow along, received the coordinates for a location where they would find evidence of the Lizard’s existence. Once the hunt began, those who found evidence were to tweet with the hashtag #LizardTrail. Uncovered evidence included Dr. Curt Connors’ ripped lab coat with ID, a slide with what appears to be shed scales. The scales reveal an OSCORP project called “Herpeton” and each slide is labeled with a sequence number. Thanks to @GuestUser17 for the photos of the evidence he collected!It was discovered that the sequence numbers are a Caeser cipher and when decoded lead to a new section of the OSCORP website.Dr. Connors is looking to recruit some interns in the Animal Dynamics Lab. The Intern Initiative begins on Monday, and you’ll be able to enter the virtual lab to help OSCORP “…chart a path to unprecedented innovation.” Stay tuned for updates and be sure to check out out archive for The Amazing Spider-Man viral campaign to catch up on any events you may have missed.The Amazing Spider-Man swings into theaters July 3rd! ARGs & Campaigns Viral Marketing Columbia PicturesOscorpSony EntertainmentThe Amazing Spider-Man
DC Entertainment Launches “Green Lantern” App June 10, 2011We’re a week away from Warner Bros. release of Green Lantern, and this week DC Entertainment announced the launch of an app based on best-selling DC Comics super hero and timed to the release of the film. Hit the jump for more details! Read More
Viral Video: Adidas Adds Celebs To Star Wars Cantina June 5, 2010The Adidas Originals brand is gearing up for the 2010 FIFA World Cup by teaming up with LucasFilm to create a very unique commercial that will air during the sporting event. The Mos Eisley Cantina scene in Star Wars is one of the most famous scenes in film history, but… Read More
Mission Icefly: Traelek Institute Has a Website July 1, 2011The latest development in the Test Subjects Needed ARG has been a new viral website called Survival Code. As we stated earlier today, once you set up your profile on the new site, you get access to 5 pages of a comic book. These pages feature the fictional Traelek Institute,… Read More