“The Amazing Spider-Man” Lizard Hunt Leads to Oscorp Internship Caleb Hamilton, May 11, 2012May 11, 2012 As we reported earlier this week, a scavenger hunt took place across 12 U.S. cities today where participants hunted down the Lizard, one of Spider-Man’s more ferocious (and tragic) villains. We’ve got a recap of the hunt as well as the details for the next part of the campaign!By following the appropriately named @ScaleSeeker on Twitter, a student at Midtown Science High School, those wishing to participate and those who just wanted to follow along, received the coordinates for a location where they would find evidence of the Lizard’s existence. Once the hunt began, those who found evidence were to tweet with the hashtag #LizardTrail. Uncovered evidence included Dr. Curt Connors’ ripped lab coat with ID, a slide with what appears to be shed scales. The scales reveal an OSCORP project called “Herpeton” and each slide is labeled with a sequence number. Thanks to @GuestUser17 for the photos of the evidence he collected!It was discovered that the sequence numbers are a Caeser cipher and when decoded lead to a new section of the OSCORP website.Dr. Connors is looking to recruit some interns in the Animal Dynamics Lab. The Intern Initiative begins on Monday, and you’ll be able to enter the virtual lab to help OSCORP “…chart a path to unprecedented innovation.” Stay tuned for updates and be sure to check out out archive for The Amazing Spider-Man viral campaign to catch up on any events you may have missed.The Amazing Spider-Man swings into theaters July 3rd! ARGs & Campaigns Viral Marketing Columbia PicturesOscorpSony EntertainmentThe Amazing Spider-Man
‘The Europa Report’ Viral is Launched Along With A Photo February 11, 2012February 11, 2012Now that we have our first look at Sharlto Copley from his newest film The Europa Report (thanks to ComingSoon), we also have what appears to be the first viral site for said film. While most sites are accidentally found, or found by using a great eye and a lot… Read More
Movie Rights For “Dead Island” Goes From Sold To Not Sold February 21, 2011February 21, 2011The movie blogs erupted when it was reported that Sean Daniel, movie producer of 20 years, purchased the rights to produce Dead Island after the announcement trailer went viral. This reaction might of caused some confusion for the game’s publisher Deep Silver, because they never sold the rights to anyone… Read More
Two New Iron Man 2 Photos August 3, 2009August 3, 2009Two photos from Iron Man 2 have been floating around the internet for a while now. The first photo, seen above, features Robert Downey Jr. as Tony Stark looking at a full-scale model version of the Stark Expo, from a scene which has the following description: “Tony is looking down… Read More