“The Amazing Spider-Man” Lizard Hunt Leads to Oscorp Internship Caleb Hamilton, May 11, 2012May 11, 2012 As we reported earlier this week, a scavenger hunt took place across 12 U.S. cities today where participants hunted down the Lizard, one of Spider-Man’s more ferocious (and tragic) villains. We’ve got a recap of the hunt as well as the details for the next part of the campaign!By following the appropriately named @ScaleSeeker on Twitter, a student at Midtown Science High School, those wishing to participate and those who just wanted to follow along, received the coordinates for a location where they would find evidence of the Lizard’s existence. Once the hunt began, those who found evidence were to tweet with the hashtag #LizardTrail. Uncovered evidence included Dr. Curt Connors’ ripped lab coat with ID, a slide with what appears to be shed scales. The scales reveal an OSCORP project called “Herpeton” and each slide is labeled with a sequence number. Thanks to @GuestUser17 for the photos of the evidence he collected!It was discovered that the sequence numbers are a Caeser cipher and when decoded lead to a new section of the OSCORP website.Dr. Connors is looking to recruit some interns in the Animal Dynamics Lab. The Intern Initiative begins on Monday, and you’ll be able to enter the virtual lab to help OSCORP “…chart a path to unprecedented innovation.” Stay tuned for updates and be sure to check out out archive for The Amazing Spider-Man viral campaign to catch up on any events you may have missed.The Amazing Spider-Man swings into theaters July 3rd! ARGs & Campaigns Viral Marketing Columbia PicturesOscorpSony EntertainmentThe Amazing Spider-Man
Wanted: Cad Bane September 24, 2009September 23, 2009With season two of the Clone Wars premiering a week from Friday, Lucasfilm is busy hosting press events and sneak previews to help build even more hype for the hit animated series. Over at the official Star Wars site, some great pictures have emerged from yesterday’s junket at Lucasfilm’s Big… Read More
SNL Gives Us Michael Bolton As Jack Sparrow And A Special Surprise For The Little Mermaid May 8, 2011Last night NBC’s Saturday Night Live aired a new episode with Tina Fey hosting. We got our first Lonely Island Digital Short in a while, and it was a music video with guest Michael Bolton having trouble focusing on the topic of the song because he had been watching a… Read More
Bring “Attack the Block” to Your City! August 1, 2011One of this summer’s most raved about films, Attack the Block, is getting released in 6 markets across the United States and Canada: Boston, Orlando, Atlanta, Dallas, Washington, D.C., and a sixth undetermined market that will be chosen by fans. Want to learn how to bring the movie to your block?… Read More