“The Amazing Spider-Man” Lizard Hunt Leads to Oscorp Internship Caleb Hamilton, May 11, 2012May 11, 2012 As we reported earlier this week, a scavenger hunt took place across 12 U.S. cities today where participants hunted down the Lizard, one of Spider-Man’s more ferocious (and tragic) villains. We’ve got a recap of the hunt as well as the details for the next part of the campaign!By following the appropriately named @ScaleSeeker on Twitter, a student at Midtown Science High School, those wishing to participate and those who just wanted to follow along, received the coordinates for a location where they would find evidence of the Lizard’s existence. Once the hunt began, those who found evidence were to tweet with the hashtag #LizardTrail. Uncovered evidence included Dr. Curt Connors’ ripped lab coat with ID, a slide with what appears to be shed scales. The scales reveal an OSCORP project called “Herpeton” and each slide is labeled with a sequence number. Thanks to @GuestUser17 for the photos of the evidence he collected!It was discovered that the sequence numbers are a Caeser cipher and when decoded lead to a new section of the OSCORP website.Dr. Connors is looking to recruit some interns in the Animal Dynamics Lab. The Intern Initiative begins on Monday, and you’ll be able to enter the virtual lab to help OSCORP “…chart a path to unprecedented innovation.” Stay tuned for updates and be sure to check out out archive for The Amazing Spider-Man viral campaign to catch up on any events you may have missed.The Amazing Spider-Man swings into theaters July 3rd! ARGs & Campaigns Viral Marketing Columbia PicturesOscorpSony EntertainmentThe Amazing Spider-Man
2012: Ulfert Reaches Out to an Old Friend and Charlie Shares a Recipe October 14, 2009October 14, 2009Despite the success of followers securing the packages at the drop locations, it looks like Soren Ulfert is looking for more help from inside the Institute for Human Continuity. For those keeping up with the 2012 viral campaign, you’ll know that Ulfert, the former Director of Communications at IHC, has… Read More
Video of the Week: The Muppets Bohemian Rhapsody November 28, 2009April 28, 2010Ok, so we don’t really have a VOTW feature, but this music video is a few days old and is so great, I had to post it. Muppets Studio (part of Walt Disney) has posted a video on YouTube of the classic Muppet characters singing Queen’s hit Bohemian Rhapsody. I… Read More
Win a Trip to Comic-Con Thanks to “Immortals” Facebook Page May 20, 2011Do you think you are worthy of being a Greek God? The people behind the upcoming action period piece Immortals want to know, as Relativity Media (along with Fandango and Archaia Entertainment) hosts a contest through the film’s Facebook Page that let’s you explain yourself for a chance to win… Read More