“The Amazing Spider-Man” Lizard Hunt Leads to Oscorp Internship Caleb Hamilton, May 11, 2012May 11, 2012 As we reported earlier this week, a scavenger hunt took place across 12 U.S. cities today where participants hunted down the Lizard, one of Spider-Man’s more ferocious (and tragic) villains. We’ve got a recap of the hunt as well as the details for the next part of the campaign!By following the appropriately named @ScaleSeeker on Twitter, a student at Midtown Science High School, those wishing to participate and those who just wanted to follow along, received the coordinates for a location where they would find evidence of the Lizard’s existence. Once the hunt began, those who found evidence were to tweet with the hashtag #LizardTrail. Uncovered evidence included Dr. Curt Connors’ ripped lab coat with ID, a slide with what appears to be shed scales. The scales reveal an OSCORP project called “Herpeton” and each slide is labeled with a sequence number. Thanks to @GuestUser17 for the photos of the evidence he collected!It was discovered that the sequence numbers are a Caeser cipher and when decoded lead to a new section of the OSCORP website.Dr. Connors is looking to recruit some interns in the Animal Dynamics Lab. The Intern Initiative begins on Monday, and you’ll be able to enter the virtual lab to help OSCORP “…chart a path to unprecedented innovation.” Stay tuned for updates and be sure to check out out archive for The Amazing Spider-Man viral campaign to catch up on any events you may have missed.The Amazing Spider-Man swings into theaters July 3rd! ARGs & Campaigns Viral Marketing Columbia PicturesOscorpSony EntertainmentThe Amazing Spider-Man
More “Kick-Ass 2” Viral Videos Released for “Justice Forever” Recruitment July 1, 2013July 2, 2013Last week, Kick-Ass himself released a video, asking for people to leave their “normal life” behind and join his team of superheroes, Justice Forever. Now several of the other team members, Dr. Gravity (Donald Faison), Insect Man (Robert Emms) and Battle Guy (Clark Duke) have released similar videos. Check them… Read More
“Green Lantern” Viral Responds to Readers May 11, 2011May 11, 2011As the release date for Green Lantern draws near, advertisements for the film are starting to appear. With trailers, tv spots, and toys being the usual go to ads, WB has not forgot to reach out to the Internet audiences. Their virals have led up to an ARG and a… Read More
ViralCast #28: Exclusive Chat With Repo Men Runners and Mike Selinker March 7, 2010October 18, 2011In this very special edition of ViralCast, Scott, Iain and I chat with Mike Selinker, President of Lone Shark Games. We also had the very rare oppurtunity to chat with two of the runners, Ciji and Alex, from the Repo Men hunt. In addition, I talked to RepoChip and Lrkr… Read More