“The Amazing Spider-Man” Lizard Hunt Leads to Oscorp Internship Caleb Hamilton, May 11, 2012May 11, 2012 As we reported earlier this week, a scavenger hunt took place across 12 U.S. cities today where participants hunted down the Lizard, one of Spider-Man’s more ferocious (and tragic) villains. We’ve got a recap of the hunt as well as the details for the next part of the campaign!By following the appropriately named @ScaleSeeker on Twitter, a student at Midtown Science High School, those wishing to participate and those who just wanted to follow along, received the coordinates for a location where they would find evidence of the Lizard’s existence. Once the hunt began, those who found evidence were to tweet with the hashtag #LizardTrail. Uncovered evidence included Dr. Curt Connors’ ripped lab coat with ID, a slide with what appears to be shed scales. The scales reveal an OSCORP project called “Herpeton” and each slide is labeled with a sequence number. Thanks to @GuestUser17 for the photos of the evidence he collected!It was discovered that the sequence numbers are a Caeser cipher and when decoded lead to a new section of the OSCORP website.Dr. Connors is looking to recruit some interns in the Animal Dynamics Lab. The Intern Initiative begins on Monday, and you’ll be able to enter the virtual lab to help OSCORP “…chart a path to unprecedented innovation.” Stay tuned for updates and be sure to check out out archive for The Amazing Spider-Man viral campaign to catch up on any events you may have missed.The Amazing Spider-Man swings into theaters July 3rd! ARGs & Campaigns Viral Marketing Columbia PicturesOscorpSony EntertainmentThe Amazing Spider-Man
Viral Video Round Up: Looper, Toy Story 3, The Amazing Spider-Man, And More! September 30, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Super 8 Preview #4 and Japanese Poster Revealed May 18, 2011May 19, 2011The fourth and final preview clip from Super 8 aired on Fox Wednesday night, and though it doesn’t reveal as much as the third clip did, it still gives some clues to the plot. We also have a Japanese poster for the film from First Showing that really plays up… Read More
iPhone 4: New Video Features, Commercial Directed By Academy Award Winner Sam Mendes June 7, 2010June 7, 2010Apple Inc. has a storied history of using accomplished directors for their commercials. They usually reserve the effort for big changes or campaigns, and their latest is no different. The Cupertino-based computer company has tapped Oscar winner Sam Mendes (American Beauty) to direct a commercial for the iPhone 4, announced… Read More