“The Amazing Spider-Man” Lizard Hunt Leads to Oscorp Internship Caleb Hamilton, May 11, 2012May 11, 2012 As we reported earlier this week, a scavenger hunt took place across 12 U.S. cities today where participants hunted down the Lizard, one of Spider-Man’s more ferocious (and tragic) villains. We’ve got a recap of the hunt as well as the details for the next part of the campaign!By following the appropriately named @ScaleSeeker on Twitter, a student at Midtown Science High School, those wishing to participate and those who just wanted to follow along, received the coordinates for a location where they would find evidence of the Lizard’s existence. Once the hunt began, those who found evidence were to tweet with the hashtag #LizardTrail. Uncovered evidence included Dr. Curt Connors’ ripped lab coat with ID, a slide with what appears to be shed scales. The scales reveal an OSCORP project called “Herpeton” and each slide is labeled with a sequence number. Thanks to @GuestUser17 for the photos of the evidence he collected!It was discovered that the sequence numbers are a Caeser cipher and when decoded lead to a new section of the OSCORP website.Dr. Connors is looking to recruit some interns in the Animal Dynamics Lab. The Intern Initiative begins on Monday, and you’ll be able to enter the virtual lab to help OSCORP “…chart a path to unprecedented innovation.” Stay tuned for updates and be sure to check out out archive for The Amazing Spider-Man viral campaign to catch up on any events you may have missed.The Amazing Spider-Man swings into theaters July 3rd! ARGs & Campaigns Viral Marketing Columbia PicturesOscorpSony EntertainmentThe Amazing Spider-Man
The Office Updates Webisode Site, Series to Premiere October 28th October 24, 2010A few weeks back, we reported on NBC’s announcement of the new The Office webisode series titled, “The 3rd Floor.” The series centers on a horror film that several members of Dunder Mifflin put together. A viral site for the project went live at the time of the announcement, but… Read More
“Evil Dead” Contest Wants To Know If You’re The Ultimate Fan December 7, 2012April 15, 2015To prove you’re the ultimate Evil Dead fan, Sony Pictures has set up a simple contest on the official Facebook page for the film. There you will click the like button and proceed to fill out a form with your name, phone number, age, and reason why you are the… Read More
Warner Bros. Grows Bacteria Billboard For “Contagion” September 9, 2011Usually when we talk about “viral”, we don’t mean it in the literal sense. This time the multiple meanings for the word collide for the action-thriller Contagion, which is about the rapid spread of a deadly disease. Warner Bros. recently built and displayed a special Billboard in Toronto, Canada that… Read More