“The Amazing Spider-Man” Lizard Hunt Leads to Oscorp Internship Caleb Hamilton, May 11, 2012May 11, 2012 As we reported earlier this week, a scavenger hunt took place across 12 U.S. cities today where participants hunted down the Lizard, one of Spider-Man’s more ferocious (and tragic) villains. We’ve got a recap of the hunt as well as the details for the next part of the campaign!By following the appropriately named @ScaleSeeker on Twitter, a student at Midtown Science High School, those wishing to participate and those who just wanted to follow along, received the coordinates for a location where they would find evidence of the Lizard’s existence. Once the hunt began, those who found evidence were to tweet with the hashtag #LizardTrail. Uncovered evidence included Dr. Curt Connors’ ripped lab coat with ID, a slide with what appears to be shed scales. The scales reveal an OSCORP project called “Herpeton” and each slide is labeled with a sequence number. Thanks to @GuestUser17 for the photos of the evidence he collected!It was discovered that the sequence numbers are a Caeser cipher and when decoded lead to a new section of the OSCORP website.Dr. Connors is looking to recruit some interns in the Animal Dynamics Lab. The Intern Initiative begins on Monday, and you’ll be able to enter the virtual lab to help OSCORP “…chart a path to unprecedented innovation.” Stay tuned for updates and be sure to check out out archive for The Amazing Spider-Man viral campaign to catch up on any events you may have missed.The Amazing Spider-Man swings into theaters July 3rd! ARGs & Campaigns Viral Marketing Columbia PicturesOscorpSony EntertainmentThe Amazing Spider-Man
Ford Creates Reality Show To Promote Focus January 20, 2011Ford has been one of the few car companies that I’ve seen really embrace social media in any kind of relevant way. They continue this method by sponsoring a reality show set to debut on Hulu in Febuary that centers around the Ford Focus. Get the details after the break. Read More
Chris Klein Parodies His Leaked Audition Tape May 27, 2010May 27, 2010Talk about a good sport. Chris Klein has made a video for Funny or Die that parodies a video of his unflattering audition that leaked last week. It’s actually really funny, and seems to prove the original was real, as it looks like he’s trying to make the best of… Read More
RAAAAAAAANDY Spin-Off In The Works August 2, 2009April 3, 2010Funny People was released last Friday, along with the final touch to the viral campaign, but earlier in the week, Judd Apatow announced that Aziz Ansari’s character would revieve a spin-off. Of course, the film’s likelyhood all depends on the success and reception of Funny People. Here is the exact… Read More