Weyland Industries Are Looking For New Recruits For Project Prometheus Michael Lee, May 30, 2012August 4, 2012 To help with the marketing for Prometheus, Fox and Mircosoft Internet Explorer have teamed up for a new direction in the viral marketing for the film. The new aspect of the viral campaign involves you the user testing your physical and cognitive capabilities. Hit the jump to find out just what these test contains and how they will push you to your limits.Although the tests were designed specifically for the new Internet Explorer 9, the instructor says that you can take the four tests on any Internet browser.The first assessment tests your ability to run and dodge for long distances. Using your arrow keys, you must run and dodge two sets of walls for a minute. Once you do, you will be scored based on how you dodge these walls, going between the two or choosing to avoid them completely by going either right or left.Then there is the g fore test. For a minute you must keep your mouse cursor in the center of the cross hairs while you are spinning and twisting in a g force machine. Again you will be scored and then you will move on to the next assessment.The cognitive assessment will measure your ability to make executive decisions during emergencies. Think the kinds of questions you come across when you are applying for a job. They are multiple choice, and there doesn’t seem to be a wrong answer. Some answers however have a high score than others.Finally the spatial recognition test. You must be able to identify how a set of blocks go into the shape it is falling into. Again, use the arrow keys to make the blocks fit into place. If you think you found the correct shape, press the down key to speed up the process.For those who have Internet Explorer 9, you can move on to another assessment, unfortunately I don’t have that browser or any desktops. I am a Mac guy.The new addition to the Prometheus viral campaign has made http://www.projectprometheus.com/ an official page. Hopefully there will be more viral campaigns for Prometheus as we close in on the release date. ARGs & Campaigns Viral Marketing Project PrometheusPrometheus
Facebook Premieres “X-Men: First Class” Trailer, Promises New Content February 10, 2011Lost amidst the excitement for upcoming comic book films like Captain America: First Avenger, Thor, and Green Lantern, is the Matthew Vaughn-directed X-Men: First Class. For a day at least, it appears the film will be alone in the spotlight, because 20th Century Fox has released the first trailer via… Read More
Viral Marketing “Despicable Me” Mini-Movies Hit The Web December 17, 2010Universal Pictures’ Despicable Me had its home release on Blu-ray and DVD this week, and included were three mini-movies featuring the cute minions and the orphan kids. All three are now online (though at least the “Banana” looks to be an edited version), so you can watch them for yourself… Read More
Enter The “Abraham Lincoln: Vampire Hunter” Art Contest on Facebook March 18, 2012March 20, 2012The Facebook page for 20th Century Fox’s Abraham Lincoln: Vampire Hunter is hosting a contest where you can submit your own artwork for a chance to win a private screening of the film. Details after the jump. Read More