Weyland Industries Are Looking For New Recruits For Project Prometheus Michael Lee, May 30, 2012August 4, 2012 To help with the marketing for Prometheus, Fox and Mircosoft Internet Explorer have teamed up for a new direction in the viral marketing for the film. The new aspect of the viral campaign involves you the user testing your physical and cognitive capabilities. Hit the jump to find out just what these test contains and how they will push you to your limits.Although the tests were designed specifically for the new Internet Explorer 9, the instructor says that you can take the four tests on any Internet browser.The first assessment tests your ability to run and dodge for long distances. Using your arrow keys, you must run and dodge two sets of walls for a minute. Once you do, you will be scored based on how you dodge these walls, going between the two or choosing to avoid them completely by going either right or left.Then there is the g fore test. For a minute you must keep your mouse cursor in the center of the cross hairs while you are spinning and twisting in a g force machine. Again you will be scored and then you will move on to the next assessment.The cognitive assessment will measure your ability to make executive decisions during emergencies. Think the kinds of questions you come across when you are applying for a job. They are multiple choice, and there doesn’t seem to be a wrong answer. Some answers however have a high score than others.Finally the spatial recognition test. You must be able to identify how a set of blocks go into the shape it is falling into. Again, use the arrow keys to make the blocks fit into place. If you think you found the correct shape, press the down key to speed up the process.For those who have Internet Explorer 9, you can move on to another assessment, unfortunately I don’t have that browser or any desktops. I am a Mac guy.The new addition to the Prometheus viral campaign has made http://www.projectprometheus.com/ an official page. Hopefully there will be more viral campaigns for Prometheus as we close in on the release date. ARGs & Campaigns Viral Marketing Project PrometheusPrometheus
Indominus Rex Teased On ‘Jurassic World’ Viral Website January 29, 2015January 29, 2015Though we got to see only a couple of dinosaurs in the first trailer for Colin Treverrow’s Jurassic World, we never got to see the hybrid dinosaur that Bryce Dallas Howard’s character “cooked up.” Well it looks like that may change. The site sat practically unnoticed since the debut of… Read More
FOX and NBC Fall Pilots’ Viral Potential May 23, 2011Last week was big for the major TV networks as they unveiled their fall lineups. Today, we’re going to take a look at several new shows airing this fall and decide if they have the potential to spawn viral campaigns. Some may be no brainers, others may surprise you. Read… Read More
Marvel to Launch “Avengers Alliance” Facebook Game January 9, 2012January 9, 2012Today, Marvel Entertainment announced it will be launching a massive, combat role-playing Facebook game featuring many of their most iconic heroes and villains. Marvel: Avengers Alliance follows an original storyline in the Marvel Universe, created specifically for the game. We’ve got more information and some pics of gameplay from the… Read More