Prometheus: Weyland Industries Launches Project Genesis Dan Koelsch, June 8, 2012 Ridley Scott’s Alien prequel Prometheus opens in theaters today, so now the viral campaign must come to a close. Weyland Industries has begun Project Genesis to mark a final viral event. A few weeks ago, we got a video message that Dr. Elizabeth Shaw (played by Noomi Rapace) makes for Weyland Industries founder Peter Weyland. In it, she pleads with him to commission an expedition that we know will become the plot for Prometheus. Apparently, that video message worked, since now she is working for the company. Below is the website’s vague description of Project Genesis.Weyland Industries has contracted Dr. Elizabeth Shaw to help further her groundbreaking research on anthropological traces of a shared human origin. This stage of research requires outside agents to assist in the search for artifacts and sites from a variety of cultures that support her hypothesis.As FirstShowing reports, the global search has been completed, with all 30 locations unlocked. The page has a message that leads to a zip file of Dr. Shaw’s research dossier. There are eight pages of notes on ancient artifacts and five memos that talk about Project Genesis and the build up to the expedition that will be Project Prometheus. Take a look below. Be sure to check out the Project Prometheus website for more goodies, such as the Employee ID Creator (like mine below) and Crew Bios. ARGs & Campaigns Viral Marketing Project GenesisProject PrometheusPrometheus
The Vulture Makes Front Page News On “The Amazing Spider-Man 2” Viral Site April 4, 2014April 4, 2014The lack of interesting news on The Amazing Spider-Man 2 viral site wasn’t even worth mentioning. Though it appeared just to be trolling, the site was a nice way to bridge the gap between Marc Webb’s superhero sequel and the first film. Second and third-tier character appeared on the site… Read More
Build and Test Drive Your Own “The Dark Knight Rises” Tumbler! July 9, 2012July 9, 2012The Tumbler (and the Bat-Pod) have been Batman’s high-powered modes of transportation in Christopher Nolan’s last two Bat-flicks. Unfortunately, *SPOILER ALERT* the Tumbler was destroyed by the Joker in The Dark Knight. The Tumbler will return in The Dark Knight Rises, but may not be used much by Batman. Fans… Read More
“The World’s End” Creators Release Interactive Screenplay To “Hot Fuzz” August 20, 2013 With The World’s End coming out at the end of the week and on the heels of the recent release of the interactive script to Shaun of the Dead online, an interactive screenplay to Hot Fuzz, the second film in the “Cornetto Trilogy” of Edgar Wright films, has now… Read More