DC Comics Uses Match.com to Promote Superman-Wonder Woman Pairing Alex Gerage, August 28, 2012 The comic book world was shaken briefly last week when Entertainment Weekly’s Shelf Life blog revealed DC Comics’ cover to Justice League #12, which featured Superman and Wonder Woman locking lips in a heroically intimate embrace. Comic fans have speculated the extent of their relationship, which is expected to be revealed in full when the book is released this Wednesday. In a clever bit of viral marketing, DC Comics has apparently set up Match.com profiles for the two heroes, which you can view after the break.The Match.com profiles for both Superman and Wonder Woman contain a number of subtle references to the characters’ histories that die-hard comic book readers and casual fans alike should notice. While I doubt such a move will impact sales in anyway, it’s a fun little exercise in the creativity and opportunities the internet provides to help hype an already noteworthy story.In addition to the profiles, the Match.com blog covered the hookup with an in-depth analysis from the site’s Chief Scientific Advisor, Dr. Helen Fisher, who explained why she felt such a super-powered relationship could last. The site also used the momentous occasion to present some survey findings on how singles felt about the heroes’ first kiss.Think you have a chance with either Superman or Wonder Woman after viewing their Match.com profiles? Will you be buying Justice League #12 on Wednesday to find out more about this momentous pairing? Let us know the comments section below. Social Networks Viral Marketing DC ComicsJustice LeagueMatch.comSupermanWonder Woman
What Do The New “Super 8” Viral Clips Tell Us? May 4, 2011May 4, 2011We’ve brought you bits and pieces of the mysterious video that is slowly being put together on S8EditingRoom.com, and now we have enough that we can at least try to speculate on the video as a whole. Get the details on the latest addition to the Super 8 viral campaign… Read More
Don’t Touch Leighton Meester’s Shit February 1, 2011Screen Gems brings the thriller The Roommate to theaters this Friday, but right now, star Leighton Meester (who plays the psycho title character) wants you to stop touching her shit, and she’s even made a PSA for it on CollegeHumor. Take a look after the break. Read More
Social Media Monthly: February 2013 January 30, 2013February 27, 2013Welcome to our only monthly feature here on MovieViral. A day or two ahead of time, we’ll list the various social media accounts (specifically Facebook, Twitter, YouTube, and a bit of Tumblr for now) for all the major theatrical releases each month. We hope that this allows you to follow… Read More