DC Comics Uses Match.com to Promote Superman-Wonder Woman Pairing Alex Gerage, August 28, 2012 The comic book world was shaken briefly last week when Entertainment Weekly’s Shelf Life blog revealed DC Comics’ cover to Justice League #12, which featured Superman and Wonder Woman locking lips in a heroically intimate embrace. Comic fans have speculated the extent of their relationship, which is expected to be revealed in full when the book is released this Wednesday. In a clever bit of viral marketing, DC Comics has apparently set up Match.com profiles for the two heroes, which you can view after the break.The Match.com profiles for both Superman and Wonder Woman contain a number of subtle references to the characters’ histories that die-hard comic book readers and casual fans alike should notice. While I doubt such a move will impact sales in anyway, it’s a fun little exercise in the creativity and opportunities the internet provides to help hype an already noteworthy story.In addition to the profiles, the Match.com blog covered the hookup with an in-depth analysis from the site’s Chief Scientific Advisor, Dr. Helen Fisher, who explained why she felt such a super-powered relationship could last. The site also used the momentous occasion to present some survey findings on how singles felt about the heroes’ first kiss.Think you have a chance with either Superman or Wonder Woman after viewing their Match.com profiles? Will you be buying Justice League #12 on Wednesday to find out more about this momentous pairing? Let us know the comments section below. Social Networks Viral Marketing DC ComicsJustice LeagueMatch.comSupermanWonder Woman
Mark of the Spider-Man Website Now Has Video of Tagging Events February 25, 2012March 21, 2012The Mark of the Spider-Man viral website had a change the other day that was unexplained. The large Spider-Man symbol at the bottom of the page no longer linked to the exclusive clip from The Amazing Spider-Man. Instead, it went to the film’s trailer on the Sony Pictures YouTube channel…. Read More
Super 8 Viral Wraps Up June 15, 2011Tomorrow we’ll have our extensive recap and review of the Super 8 viral campaign, but before we can do that, there’s one more update to give. When we last left Josh Minker, son of alien liberator Dr. Woodward, he had possession of a testing device seen in the S8 Editing… Read More
Acura’s S.H.I.E.L.D. Website for “The Avengers” Has Games, Prizes, and Possible Plot Details April 5, 2012April 5, 2012Disney and Marvel Studios’ The Avengers opens in theaters in less than a month, but if you’re in need for a fix, the car company Acura has just what you are looking for. After the break, learn about their exclusive S.H.I.E.L.D. website that has games, prizes, and possibly even some… Read More