Cobra Special Forces Are Back for “G.I. Joe: Retaliation” Dan Koelsch, February 5, 2013 G.I. Joe: Retaliation was supposed to open in theaters last June, but it got pushed all the way back to March 29th of this year. Back in April, Paramount had begun the Cobra Special Forces viral campaign, but it got shelved along with the film. With less than two months until the movie’s release, the campaign is back. Get the details after the break. At CobraSpecialForces.com, you can enlist in the terrorist organization via Facebook Connect, download imagery for your social media profiles, and find Cobra events near you. Yahoo! has some cool posters to promote the campaign, which you can see below along with the recruitment video. In the sequel to the 2009 action blockbuster G.I. Joe: Rise of the Cobra, COBRA is able to infiltrate the highest levels of American government when master of disguise Zartan (Arnold Vosloo) replaces the President (Jonathan Pryce). After most of the G.I. Joes are wiped out, it’s up to Roadblock (Dwayne Johnson) and his team to take down the imposter. Written by Rhett Reese and Paul Wernick and directed by John M. Chu, G.I. Joe: Retaliation opens March 29th. ARGs & Campaigns Viral Marketing Cobra Special ForcesG.I. Joe Retaliation
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More
Super 8 Updates: More Trailer Photos and E-mailed Certificates February 14, 2011February 15, 2011Last week we told you that the online version of the Super 8 trailer was being updated regularly (more or less daily) with new images hidden in the final shot of the Super 8 camera lens. The images fit together like a puzzle, so see how the puzzle looks so… Read More
Social Networks Director James Mangold Tweets New Pictures From The Set Of “The Wolverine” April 11, 2013April 11, 2013Some of the best movie promotion these days comes from the Twitter accounts of the directors. James Mangold, the director of The Wolverine, has been tweeting things recently like the first 6-second “tweaser” video for the film. Yesterday, he tweeted a few shots from the set. Check out his tweet… Read More