Find Your Way to Oz With Latest Chrome Experiment Dan Koelsch, February 5, 2013 Google’s Chrome Experiments use JavaScript and some of the latest advances in Internet browsing to allow developers and designers to create immersive beautiful experiences using Google Chrome. In partnership with UNIT9, Disney has developed a Chrome Experiment for Oz: The Great And Powerful. Get the details after the break. Find Your Way to Oz is an interactive experience where you can explore the worlds created by director Sam Raimi, going from a a Kansas circus to the wonderful land of Oz.Like any good circus, there’s plenty to keep you entertained: compose your own music, play with a fun photo booth and create your own movie with a zoetrope. The path to Oz also involves confronting an ominous tornado; surviving it completes the journey, enabling fans of the movie to watch an exclusive unreleased clip from the film.The intense graphics might run your computer hard, but it’s a fun little adventure. You can learn more about the technology used to develop the experience by reading the case study.Check out Disney’s Oz: The Great and Powerful in theaters on March 8th. Viral Marketing Chrome ExperimentsOz The Great and Powerful
Trailers Weekly: “Planes”, “The Conjuring”, “Oz The Great & Powerful”, “Oblivion”, & More March 2, 2013March 2, 2013Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week we have trailers for Planes, The Conjuring,… Read More
Avtr.com Updates October 16, 2009October 16, 2009When James Cameron’s “Avatar” released its first viral website weeks ago, I stated the only way the campaign could recoup the lost hype following Avatar Day was to be proactive about posting content. Since then, several updates have been made to avtr.com, and are worth a look for those interested in… Read More
“The Amazing Spider-Man 2” Viral Video Teases Electro at Comic-Con July 17, 2013In anticipation of its Hall H panel on Friday afternoon, The Amazing Spider-Man 2 has been given quite the marketing push here at San Diego Comic-Con, as you can see from the banners above. There is also a new viral video featuring Jamie Foxx as villain Electro that teases the… Read More