Find Your Way to Oz With Latest Chrome Experiment Dan Koelsch, February 5, 2013 Google’s Chrome Experiments use JavaScript and some of the latest advances in Internet browsing to allow developers and designers to create immersive beautiful experiences using Google Chrome. In partnership with UNIT9, Disney has developed a Chrome Experiment for Oz: The Great And Powerful. Get the details after the break. Find Your Way to Oz is an interactive experience where you can explore the worlds created by director Sam Raimi, going from a a Kansas circus to the wonderful land of Oz.Like any good circus, there’s plenty to keep you entertained: compose your own music, play with a fun photo booth and create your own movie with a zoetrope. The path to Oz also involves confronting an ominous tornado; surviving it completes the journey, enabling fans of the movie to watch an exclusive unreleased clip from the film.The intense graphics might run your computer hard, but it’s a fun little adventure. You can learn more about the technology used to develop the experience by reading the case study.Check out Disney’s Oz: The Great and Powerful in theaters on March 8th. Viral Marketing Chrome ExperimentsOz The Great and Powerful
Receive a Call From the Takers August 20, 2010Briefly: Sony Pictures has tried a few viral marketing attempts to gain interest in the upcoming heist film Takers, starring Chris Brown, rapper T.I., and an ensemble cast. Their latest gimmick is to let you get a call from one of the “Takers” on opening day, August 27th. Sign up… Read More
Moonrise Kingdom Wants Your Help Designing “For Your Consideration” Posters November 8, 2012November 8, 2012You know awards season is approaching when the phrase “For Your Consideration” starts popping up everywhere. 2012’s most well-regarded films have begun crafting their print and online advertising campaigns to best appeal to awards voters for nominations. One film expected to receive awards love, Wes Anderson’s Moonrise Kingdom, is taking… Read More
“Star Trek Into Darkness” Viral Campaign Wants Your Original Artwork! May 9, 2013May 9, 2013Briefly: We’ve been following the lackluster Star Trek Into Darkness Are You The 1701 campaign quite closely since it went live last week. The first “mission” was to submit pictures to Instagram and videos to Vine that were inspired by Star Trek or “the future.” 1701 fans were rewarded with… Read More