Watch A Message From the Dean of “Monsters University” Dan Koelsch, February 15, 2013 Disney Pixar’s marketing campaign for Monsters University, the prequel to the 2001 hit Monsters Inc., has centered on the idea of promoting the school where the film is set. MU is where monsters learn how to scare, and the in-world website for the college does a great job of making it feel real. There has even been perfect parody promotional video for the school, and now there is a new one that is a message from the Dean. Take a look after the break.Monsters Inc. opens in US theaters on June 21st. Viral Marketing Viral Videos Monsters UniversityViral video
The Room – A Fan Made Viral Campaign February 16, 2010February 16, 2010On June 23rd 2003, Tommy Wiseau premiered The Room to an unsuspecting LA audience, which included notable critic Scott Foundas, and the reaction was not good. The film was clearly supposed to be a drama, with the tagline “A film with the passion of Tennessee Williams.” but, according to Foundas,… Read More
“Heroes Reborn” To Launch Digital Series Prequel And Social Media Campaign February 22, 2014As some of you may already know, NBC surprised everyone by announcing that they would be relaunching the cult series hit Heroes. NBC made the announcement earlier tonight during the Olympic Primetime. Titled Heroes Reborn, the series will make it’s return for a 13 episode run in 2015. But before… Read More
Check Out This Modernized Tron Trailer March 30, 2010March 30, 2010If you’ve ever watched a trailer from say 1990 or before, you know how horribly boring and wordy they are. Fortunately, with the much-anticipated Tron Legacy coming out this year, YouTuber Chris Drew has created a modern trailer for the original 1982 hit. It’s really well done, full of action… Read More