Watch A Message From the Dean of “Monsters University” Dan Koelsch, February 15, 2013 Disney Pixar’s marketing campaign for Monsters University, the prequel to the 2001 hit Monsters Inc., has centered on the idea of promoting the school where the film is set. MU is where monsters learn how to scare, and the in-world website for the college does a great job of making it feel real. There has even been perfect parody promotional video for the school, and now there is a new one that is a message from the Dean. Take a look after the break.Monsters Inc. opens in US theaters on June 21st. Viral Marketing Viral Videos Monsters UniversityViral video
Win Tickets To An Exclusive UK Screening Of Terry Gilliam’s New Film “The Zero Theorem” March 5, 2014Any fan of Terry Gilliam will tell you that whenever a new film from the notoriously cursed director is released, it is time for celebration. Not only do most of his films find themselves a victim of studio meddling, some never even see the light of day (although there seems… Read More
Nickelodeon’s “Teenage Mutant Ninja Turtles” Viral Campaign Asks You To Choose Your Side July 12, 2012With the September 29th premiere of the CG-animated series “Teenage Mutant Ninja Turtles” fast approaching, Nickelodeon has decided that this week’s Comic Con be the best place and time to launch their new viral campaign. For details on the interactive game that puts you fighting with or against the turtles,… Read More
Zombieland goes Viral-ish August 10, 2009June 6, 2010Sony has released a video on YouTube for Zombieland, in which Woody Harrelson and Jesse Eisenberg (in character) give Zombieland Rule #15: Bowling Balls. Watch it below: Apparently there are 47 tips in all, so maybe we’ll see all 47? That would seem way excessive, so I’m guessing Sony will… Read More