Watch A Message From the Dean of “Monsters University” Dan Koelsch, February 15, 2013 Disney Pixar’s marketing campaign for Monsters University, the prequel to the 2001 hit Monsters Inc., has centered on the idea of promoting the school where the film is set. MU is where monsters learn how to scare, and the in-world website for the college does a great job of making it feel real. There has even been perfect parody promotional video for the school, and now there is a new one that is a message from the Dean. Take a look after the break.Monsters Inc. opens in US theaters on June 21st. Viral Marketing Viral Videos Monsters UniversityViral video
Empire Releases Four Teaser Images For “The Adventures of Tintin: Secret of the Unicorn” October 30, 2010We finally have our first images from The Adventures of Tintin: Secret of the Unicorn. The film is still 14 months away from its release but the people at Empire has released four teaser images that shows us how detailed the motion capture movie will be. You can view these… Read More
“Total Recall” Launches Viral Site March 28, 2012July 8, 2012Ahead of the release of its first teaser trailer this Sunday, Sony Pictures has launched a rather interesting viral site for it’s upcoming sci-fi remake, Total Recall. You’re one phone call away from “the memory of a lifetime.” Get more details after the jump. Read More
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More