Watch A Message From the Dean of “Monsters University” Dan Koelsch, February 15, 2013 Disney Pixar’s marketing campaign for Monsters University, the prequel to the 2001 hit Monsters Inc., has centered on the idea of promoting the school where the film is set. MU is where monsters learn how to scare, and the in-world website for the college does a great job of making it feel real. There has even been perfect parody promotional video for the school, and now there is a new one that is a message from the Dean. Take a look after the break.Monsters Inc. opens in US theaters on June 21st. Viral Marketing Viral Videos Monsters UniversityViral video
ARGs & Campaigns Louisiana Forest Monster is Supposedly Viral For “Super 8” December 12, 2010December 13, 2010Quite often on the Internet, random videos spread like wildfire. It can be hard to predict, but once people latch on, it’s not hard to find. A great example of this is a Louisiana news report that made the circuits on Friday. NBC 33 in Baton Rouge had a picture… Read More
Try to ‘Take and Escape’ With Takers Online Game June 29, 2010June 29, 2010Sony Pictures has been really trying to create a strong online presence with their upcoming bank robbery film Takers. We’ve already seen a Facebook app for the action crime ensemble piece, and now we have an actual game. Get the details below. Read More
Second Mission IceFly Drop and Facility 2 Revealed! August 15, 2011August 15, 2011In our last update, we pointed you in the direction of the Human Preservation Project Facebook group to help finish the QR code puzzle that would reveal the next part of the game. Thanks to everyone there and the folks at Unforum, a second group of Ice Flies has been… Read More