Watch A Message From the Dean of “Monsters University” Dan Koelsch, February 15, 2013 Disney Pixar’s marketing campaign for Monsters University, the prequel to the 2001 hit Monsters Inc., has centered on the idea of promoting the school where the film is set. MU is where monsters learn how to scare, and the in-world website for the college does a great job of making it feel real. There has even been perfect parody promotional video for the school, and now there is a new one that is a message from the Dean. Take a look after the break.Monsters Inc. opens in US theaters on June 21st. Viral Marketing Viral Videos Monsters UniversityViral video
Two New Iron Man 2 Photos August 3, 2009August 3, 2009Two photos from Iron Man 2 have been floating around the internet for a while now. The first photo, seen above, features Robert Downey Jr. as Tony Stark looking at a full-scale model version of the Stark Expo, from a scene which has the following description: “Tony is looking down… Read More
Read Castle’s Twitter Story “The Case of the Fallen Angel” September 19, 2010October 18, 2011This year’s Comic-Con panel for ABC’s hit show Castle revealed a new Twitter narrative titled “The Case of the Fallen Angel”. The show has been using the Twitter account regularly for title character Richard Castle since the first season, and even had a similar narrative during last year’s summer break…. Read More
Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four July 26, 2010QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away… Read More