Watch A Message From the Dean of “Monsters University” Dan Koelsch, February 15, 2013 Disney Pixar’s marketing campaign for Monsters University, the prequel to the 2001 hit Monsters Inc., has centered on the idea of promoting the school where the film is set. MU is where monsters learn how to scare, and the in-world website for the college does a great job of making it feel real. There has even been perfect parody promotional video for the school, and now there is a new one that is a message from the Dean. Take a look after the break.Monsters Inc. opens in US theaters on June 21st. Viral Marketing Viral Videos Monsters UniversityViral video
Iron Man 2: Accutech Sends Out Package April 8, 2010With Iron Man 2 less than a month away, the viral updates are coming thick and fast as Paramount and Marvel ramp up the campaign before the release. Today our friends at the UK site HeyUGuys received a package from Accutech, the company set up by Tony Stark to bring… Read More
“Silent House” Website Leads to Viral Website February 23, 2012Open Road Films’ Silent House, opening on March 9th, is a real time horror film starring Elizabeth Olsen, who gets trapped inside a lakehouse retreat. Earlier this week, the film’s Twitter account tweeted out a link to creepy website that secretly led to a new website. Get the details after… Read More
Win A $1 Million If You Throw 100 MPH At Disney’s “Million Dollar Arm” Pitching Contest April 22, 2014Million Dollar Arm is based on JB Bernstein’s travels to India to find new baseball talent in hopes of keeping his sport agency alive. In a country known more for the sport of Cricket than baseball, he found two exciting pitching prospects thanks in part to a reality show competition… Read More