Watch A Message From the Dean of “Monsters University” Dan Koelsch, February 15, 2013 Disney Pixar’s marketing campaign for Monsters University, the prequel to the 2001 hit Monsters Inc., has centered on the idea of promoting the school where the film is set. MU is where monsters learn how to scare, and the in-world website for the college does a great job of making it feel real. There has even been perfect parody promotional video for the school, and now there is a new one that is a message from the Dean. Take a look after the break.Monsters Inc. opens in US theaters on June 21st. Viral Marketing Viral Videos Monsters UniversityViral video
Justin Bieber Attacked By “That Awkward Moment” Twitter Account January 30, 2014January 30, 2014Twitter is easily the best way to send out a 140 character mirco-blog that can quickly go viral. As seen on Marvel vs. Star Wars Twitter battle, it is also one of the places to get into a heated argument. Okay, maybe the Marvel and Star Wars Twitter feud was… Read More
Comic-Con Video: Jack Sparrow Introduces Pirates 4 July 26, 2010Disney’s presentation of Tron Legacy at Comic-Con, along with Guillermo Del Toro’s Haunted Mansion announcement overshadowed another part of the panel. Jack Sparrow (Johnny Depp) came on screen to reveal some details of the next Pirates of the Caribbean movie, On Stranger Tides. The story will be Sparrow looking for… Read More
Magnet Purchases “Europa Report” U.S. Distribution Rights: New Viral Content Coming? February 6, 2013February 6, 2013Every now and then, a viral campaign will start and then unexpectedly stop progressing, and then start up again, like Cobra Special Forces. Sometimes they just start and sit, for a very long time like the campaign for Sharlto Copley’s project, The Europa Report. The viral was discovered early last… Read More