Video of Static Precedes “Man of Steel” Website [Updated] Dan Koelsch, April 12, 2013April 12, 2013 The Man of Steel Facebook fan page found something interesting on film’s homepage. When you enter the website, you are greeted with white noise, which turns out is a short video on a loop. We have the video after the break.Once you click on the static, you go straight to the regular website, and there doesn’t seem to be any clues as to the purpose of this intro. The video file is named “incoming”, so could it mean we are getting a new trailer soon? We’ll have to wait to find out, but let us know in the comments if you find anything.Man of Steel, which is the second origin film for Superman, opens June 14th.Update: 2PMThe video being used on the homepage has changed. While it’s still white noise, you can see that it’s a bit different. You can download the new video here. The original was using the file extension /transmission/x39ck/incoming.mp4, and the new one is /transmission/clkse89/incoming.mp4. It also appears that the audio we hear is on a separate file, which explains why our video above had no sound. Unfiction (via David Perkins) found other files, including the audio files transmission/feed.mp3 and transmission/feed/ogg, which seem to just be the same audio in two different formats. The video file transmission/clkse89/incoming.webm was also found, which again looks to be just the same video in a different format.When this first popped up, I assumed it might just be something to tease a new trailer. Now we know it’s more complicated. We’ll keep an eye out for more updates as the day progresses.Click here for more of our coverage on Man of Steel. Viral Marketing Man of Steel
Smell Like Tangled’s Flynn Rider With ‘Smolder’ November 10, 2010November 10, 2010Disney Animation has released a new video on their YouTube account for Tangled. The fake ad is a spoof of those artsy commercials for fragrances. This time, we have the cologne called ‘Smolder by Flynn,’ which itself is poking fun of Flynn Rider’s look that is supposed to woo the… Read More
Watch All Of Conan’s “Missing You” Commercials September 29, 2010For the past two weeks, TBS has been rolling out a bunch of 20 second TV spots (9 so far) for the new Conan O’Brien show. The “Missing You” series of ads has John Waite’s 1984 hit song of the same name playing over people who are coping with missing… Read More
Kryptonian Billboard for “Man of Steel” Leads To New Viral Website April 14, 2013April 14, 2013All aboard the Man of Steel viral train, because we got another stop on our way to the new trailer. After a flurry of updates involving the DSRW Project website and the Man of Steel homepage itself, we now have some real life outdoor marketing that ties into it all…. Read More