Video of Static Precedes “Man of Steel” Website [Updated] Dan Koelsch, April 12, 2013April 12, 2013 The Man of Steel Facebook fan page found something interesting on film’s homepage. When you enter the website, you are greeted with white noise, which turns out is a short video on a loop. We have the video after the break.Once you click on the static, you go straight to the regular website, and there doesn’t seem to be any clues as to the purpose of this intro. The video file is named “incoming”, so could it mean we are getting a new trailer soon? We’ll have to wait to find out, but let us know in the comments if you find anything.Man of Steel, which is the second origin film for Superman, opens June 14th.Update: 2PMThe video being used on the homepage has changed. While it’s still white noise, you can see that it’s a bit different. You can download the new video here. The original was using the file extension /transmission/x39ck/incoming.mp4, and the new one is /transmission/clkse89/incoming.mp4. It also appears that the audio we hear is on a separate file, which explains why our video above had no sound. Unfiction (via David Perkins) found other files, including the audio files transmission/feed.mp3 and transmission/feed/ogg, which seem to just be the same audio in two different formats. The video file transmission/clkse89/incoming.webm was also found, which again looks to be just the same video in a different format.When this first popped up, I assumed it might just be something to tease a new trailer. Now we know it’s more complicated. We’ll keep an eye out for more updates as the day progresses.Click here for more of our coverage on Man of Steel. Viral Marketing Man of Steel
ARGs & Campaigns Viral Easter Eggs To Look For When Watching “TRON: Legacy” December 24, 2010Sure, you’ve probably already seen it, maybe even multiple times, but are you REALLY seeing it? (Enter drug joke here). TRON: Legacy is entering its second weekend in theaters, so you may be wanting to see it again or maybe even for the first time. If that’s the case, then… Read More
New Viral Campaign Pages – 9 & Funny People July 1, 2009July 1, 2009After some discussion, we have finally added two new pages to our viral campaign coverage. 9, the Tim Burton-produced film, and Funny People, Judd Apatow’s star-studded comedy, are now part of our full viral coverage. Check out the pages and the films’ viral campaigns to get up to speed. Funny… Read More
3 New Posters for The Crazies January 11, 2010Nothing says your town is screwed quite like an infected auto mechanic. Thanks to a post from Arrow in the Head, we have some great posters that promote the film, and in addition, they promote the viral. Ogden Marsh, as we all know is the setting for the movie, as… Read More