Video of Static Precedes “Man of Steel” Website [Updated] Dan Koelsch, April 12, 2013April 12, 2013 The Man of Steel Facebook fan page found something interesting on film’s homepage. When you enter the website, you are greeted with white noise, which turns out is a short video on a loop. We have the video after the break.Once you click on the static, you go straight to the regular website, and there doesn’t seem to be any clues as to the purpose of this intro. The video file is named “incoming”, so could it mean we are getting a new trailer soon? We’ll have to wait to find out, but let us know in the comments if you find anything.Man of Steel, which is the second origin film for Superman, opens June 14th.Update: 2PMThe video being used on the homepage has changed. While it’s still white noise, you can see that it’s a bit different. You can download the new video here. The original was using the file extension /transmission/x39ck/incoming.mp4, and the new one is /transmission/clkse89/incoming.mp4. It also appears that the audio we hear is on a separate file, which explains why our video above had no sound. Unfiction (via David Perkins) found other files, including the audio files transmission/feed.mp3 and transmission/feed/ogg, which seem to just be the same audio in two different formats. The video file transmission/clkse89/incoming.webm was also found, which again looks to be just the same video in a different format.When this first popped up, I assumed it might just be something to tease a new trailer. Now we know it’s more complicated. We’ll keep an eye out for more updates as the day progresses.Click here for more of our coverage on Man of Steel. Viral Marketing Man of Steel
Featured App: “The Devil Inside” for iPhone, iPod, And iPad December 28, 2011July 29, 2012There are far more ways to experience a film beyond the theaters. Apps for your smart phone or tablet are the newest form, and that’s where I come in. My job is to weed out the bad and send through the good. Today’s featured app is “The Devil Inside” for… Read More
Viral Marketing Demand To See “Paranormal Activity 2” First and For Free September 20, 2010September 26, 2010Oren Peli’s Paranormal Activity had a unique trip to its $108 million domestic gross last year. Paramount bought the distribution rights after the $15,000 horror flick made the film festival rounds, but didn’t give it a wide release for its theatrical debut in September. However, the possible audience response got… Read More
Mission Icefly: New Video Has Hidden Image of Terry O’Quinn, Website Has Mysterious Letters June 25, 2011We’ve been covering the Mission Icefly/Test Subjects Needed viral campaign despite almost conclusive evidence that it’s just for a new flavor of Wrigley’s 5 gum. The campaign has been been interesting to follow, and knowing that 42 Entertainment is probably behind it intrigues us even more. Now we have some… Read More