“Man of Steel” Viral Message Decoded; Superman’s Shield Hidden in Static [Updated] Caleb Hamilton, April 13, 2013April 14, 2013 We’ve been tracking progress on the Man of Steel Deep Space Radio Wave Project viral site all day. People have been working non-stop to decode the latest transmission and the final piece of the code has been revealed. Find out what the message says and more after the jump!In order, the message is “YOU ARE NOT ALONE”. Sounds like the DSRW Project is picking up a signal from Krypton, or maybe Baby Kal-El’s ship playing a message from Jor-El.Another interesting development in this campaign is over on the official Man of Steel website, which is now just a bunch of static, seems to be slowly becoming something else. If you look closely, you’ll be able to make out Superman’s shield symbol.This would appear to confirm that the static is a countdown and the closer we get to end of it, the clearer the ‘S’ symbol becomes. The general consensus is that the third trailer will be revealed once the countdown ends on Monday. We will continue to keep you updated on all of this, and you can check out the rest of our coverage here.Man of Steel flies into theaters and IMAX June 14th.UPDATEIt looks like the image hidden the static is actually General Zod’s chest emblem, not Superman’s. Check out the image below that is reportedly Zod’s symbol and compare it with an image of the latest static video.This makes more sense, as I could see Zod sending a transmission before coming to Earth. What do you think? ARGs & Campaigns Viral Marketing Viral News DSRW ProjectMan of Steel
Viral Marketing Final Parody Trailer for “The Muppets” Takes on “Paranormal Activity” & “Twilight” October 27, 2011October 28, 2011The success of The Muppets marketing campaign is coming to an unfortunate end and after parody trailers for The Green Lantern, The Hangover II, and The Girl with the Dragon Tattoo, this final parody takes all of that and combines it with the box office smash Paranormal Activity 3 and… Read More
“The Amazing Spider-Man 2” Viral Review May 5, 2014May 5, 2014Grossing $97 million domestically for a total of $370 million worldwide, The Amazing Spider-Man 2 has already proven to be a financial success, despite not having broken any records. While the descent numbers and mixed to negative reviews speak for themselves, there is no doubt that if Sony’s Spider-Man Cinematic… Read More
“Now You See Me” Creates A Viral Marketing Card Trick May 6, 2013The upcoming magician heist film, Now You See Me, has a new viral marketing trick up its sleeve. With the upcoming release of the star-studded thriller, they’ve launched a new viral campaign, where you find hidden cards on the internet to unlock special content. Find out after the break how… Read More