New “Elysium” Viral Website Introduces Us to the Civil Cooperation Bureau Dan Koelsch, April 24, 2013April 25, 2013 The viral campaign for Neill Blomkamp’s Elysium continues with yet another viral website. We already have a few viral websites at the moment, with ItsBetterUpHere.com and Armadyne.net, but now Sony has expanded the online world to include the Civil Cooperation Bureau. Get the details after the break. In Elysium, the planet has become hazardous, so the rich and powerful live in a luxurious orbiting space station called Elysium, while the poor are left to suffer on the planet’s surface. The Civil Cooperation Bureau acts as the police force on Earth. The website goes into details on their operations, weapons & vehicles, enforcement technology, and even provides claims and forms (though they are experiencing a “system error” preventing you from downloading any of them). There are crime alerts on the main page as well. The Weapons & Vehicles and Enforcement Technology give us a glimpse at some of the tech that is featured in the film, including some you should recognize from the trailer. Check out the exosuit that Matt Damon’s character wears below.Some of the stuff is “classified”, so we’ll have to see if they expand on the content, or if that is just for show. Poke around the website yourself and let us know what you think. Elysium opens in theaters on August 9th. ARGs & Campaigns Viral Marketing Elysium
Marvel Launches Interactive Guide to the Universe of Thor April 15, 2011April 17, 2011Marvel’s Thor is just a few weeks from opening in theaters, and while many of us movie fans may be interested in seeing it, we may not all know much about the title character and his world. Marvel UK hopes to fix that with their “Interactive Guide to the Universe… Read More
Latest Clone Wars Trailer Incorporates More Viral September 15, 2009A little over a week ago, I reported a viral interview that Wired.com had conducted with Clone Wars bounty hunter Cad Bane. The viral was the first from the Star Wars universe to my knowledge, and I was hopeful more would emerge as the premiere for the show’s next season… Read More
Viral Marketing Crazy Bradley Cooper Drug Commercial Is Really Viral Video For Movie December 9, 2010December 10, 2010TMZ of all places reported yesterday on a rather interesting video that’s hit the web. It’s a commercial for a drug called NZT, and Bradley Cooper (though never named) is the sponsor. There’s even a website for the drug. While the ad and website boast the drug’s amazing abilities (and… Read More