New “Elysium” Viral Website Introduces Us to the Civil Cooperation Bureau Dan Koelsch, April 24, 2013April 25, 2013 The viral campaign for Neill Blomkamp’s Elysium continues with yet another viral website. We already have a few viral websites at the moment, with ItsBetterUpHere.com and Armadyne.net, but now Sony has expanded the online world to include the Civil Cooperation Bureau. Get the details after the break. In Elysium, the planet has become hazardous, so the rich and powerful live in a luxurious orbiting space station called Elysium, while the poor are left to suffer on the planet’s surface. The Civil Cooperation Bureau acts as the police force on Earth. The website goes into details on their operations, weapons & vehicles, enforcement technology, and even provides claims and forms (though they are experiencing a “system error” preventing you from downloading any of them). There are crime alerts on the main page as well. The Weapons & Vehicles and Enforcement Technology give us a glimpse at some of the tech that is featured in the film, including some you should recognize from the trailer. Check out the exosuit that Matt Damon’s character wears below.Some of the stuff is “classified”, so we’ll have to see if they expand on the content, or if that is just for show. Poke around the website yourself and let us know what you think. Elysium opens in theaters on August 9th. ARGs & Campaigns Viral Marketing Elysium
Bruno, Another Comedy With Viral? June 1, 2009May 3, 2010NOTE: Yes, I know it’s old, but I felt the need to point it out in light of last night’s appearance on the MTV Movie Awards. The official “meinspace” page for Bruno has launched, and what can I say? It’s very funny. From the German disco music, to every Matthew… Read More
Viral Video of the Week: Avatar Wars December 27, 2009December 26, 2009We’ve already shown two great viral videos from this week (see them here and here), so I had to pull from the last two weeks to find this gem below. It’s a video parody that combines Avatar with several other films to show a trailer for a war of real… Read More
“Kick-Ass 2” Clip Pushes Villain’s Twitter Account July 2, 2013July 2, 2013The Kick-Ass 2 viral campaign is in full swing, but the latest update has peaked my interest more than most. The film’s official YouTube channel has posted a clip mentioning the super villain’s Twitter account, and it includes a questionable tweet. Check it out after the break. Read More