New “Elysium” Viral Website Introduces Us to the Civil Cooperation Bureau Dan Koelsch, April 24, 2013April 25, 2013 The viral campaign for Neill Blomkamp’s Elysium continues with yet another viral website. We already have a few viral websites at the moment, with ItsBetterUpHere.com and Armadyne.net, but now Sony has expanded the online world to include the Civil Cooperation Bureau. Get the details after the break. In Elysium, the planet has become hazardous, so the rich and powerful live in a luxurious orbiting space station called Elysium, while the poor are left to suffer on the planet’s surface. The Civil Cooperation Bureau acts as the police force on Earth. The website goes into details on their operations, weapons & vehicles, enforcement technology, and even provides claims and forms (though they are experiencing a “system error” preventing you from downloading any of them). There are crime alerts on the main page as well. The Weapons & Vehicles and Enforcement Technology give us a glimpse at some of the tech that is featured in the film, including some you should recognize from the trailer. Check out the exosuit that Matt Damon’s character wears below.Some of the stuff is “classified”, so we’ll have to see if they expand on the content, or if that is just for show. Poke around the website yourself and let us know what you think. Elysium opens in theaters on August 9th. ARGs & Campaigns Viral Marketing Elysium
Don’t Touch Leighton Meester’s Shit February 1, 2011Screen Gems brings the thriller The Roommate to theaters this Friday, but right now, star Leighton Meester (who plays the psycho title character) wants you to stop touching her shit, and she’s even made a PSA for it on CollegeHumor. Take a look after the break. Read More
This Week In Viral – Finally, D-9 is Back! March 8, 2009July 18, 2010As mentioned in last week’s TWIV, the viral for District 9 seems to be back out of nowhere. There are viral web ads on sites like slashfilm.com and even Facebook (thanks to David and Sajin for the tips). Also, the main viral site, D-9.com has a new intro video and… Read More
What Did You Think of Avatar Day Footage? August 22, 2009August 23, 2009Today was Avatar Day, in which IMAX theaters around the country showed a 16 minute preview of James Cameron’s upcoming epic 3D film about aliens and humans interacting on an exotic planet. If you were one of the lucky ones to get into this free screening, you got to see… Read More