The 1701 Have Been Chosen in “Star Trek Into Darkness” Viral; New Trailer Debuting Tomorrow Caleb Hamilton, May 1, 2013May 1, 2013 Last week, we reported that the long-dormant Star Trek Into Darkness viral site AreYouThe1701.com went live with a social media contest using Instagram and Vine. Paramount gave fans a week to enter the contest, where they had to take a picture or video inspired by Star Trek or “the future.” There were 1701 winners selected out of eligible entries and many received their prize today! Find out what they won after the jump!Contest winners may have been surprised throughout the day to find a poster tube on their doorstep. Yours truly is one of the winners and there wasn’t any prior notification that I had been chosen, so I assumed that Paramount had maybe sent me a promotional poster or something. Inside the tube there was a one-sheet poster and anaglyph (Red and Blue lens) 3D glasses.A note was attached to the poster stating congratulating you on being selected. On the back, another message informed winners that they would be the first to see a new, 3D trailer first. Tomorrow, at 12 PM PT, the 3D trailer will debut at AreYouThe1701.com/3DTrailer of course, you won’t really be able to enjoy it without those cool glasses! If there are any more developments beyond this new trailer, MovieViral will keep you in the know! Click here to check out the rest of coverage of Star Trek Into Darkness viral events.Be sure to see Star Trek Into Darkness on May 17th in 3D and IMAX 3D! ARGs & Campaigns Contests Social Networks Viral Marketing Viral News AreYouThe1701Bad RobotContestsParamount PicturesStar Trek Into DarknessTrailer
“Super 8” Theater Standee Plays Trailer Inside May 10, 2011Briefly: Peter at /Film discovered a really cool theater standee for Super 8 that actually plays the trailer when you look inside the “8” on the side. See his video showing it in action here. Pretty nifty, though I’m not sure how many people walking by would even notice the… Read More
“Pandemic” Movie To Play Out As ARG During Sundance January 19, 2011Our good friends at ARGNet have come across a short film set to premiere at the Sundance Film Festival that is actually an extension of an old ARG. In fact, the short film, titled Pandemic 41.410806, -75.654259, serves as the teaser for the renewed ARG set to play out at… Read More
Salt: Day X Exists Last Mission, “Shoot Out”, Now Live July 14, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week the supposed Day X members you killed were actually on the Agency’s Day X Task Force. This week,… Read More