The 1701 Have Been Chosen in “Star Trek Into Darkness” Viral; New Trailer Debuting Tomorrow Caleb Hamilton, May 1, 2013May 1, 2013 Last week, we reported that the long-dormant Star Trek Into Darkness viral site AreYouThe1701.com went live with a social media contest using Instagram and Vine. Paramount gave fans a week to enter the contest, where they had to take a picture or video inspired by Star Trek or “the future.” There were 1701 winners selected out of eligible entries and many received their prize today! Find out what they won after the jump!Contest winners may have been surprised throughout the day to find a poster tube on their doorstep. Yours truly is one of the winners and there wasn’t any prior notification that I had been chosen, so I assumed that Paramount had maybe sent me a promotional poster or something. Inside the tube there was a one-sheet poster and anaglyph (Red and Blue lens) 3D glasses.A note was attached to the poster stating congratulating you on being selected. On the back, another message informed winners that they would be the first to see a new, 3D trailer first. Tomorrow, at 12 PM PT, the 3D trailer will debut at AreYouThe1701.com/3DTrailer of course, you won’t really be able to enjoy it without those cool glasses! If there are any more developments beyond this new trailer, MovieViral will keep you in the know! Click here to check out the rest of coverage of Star Trek Into Darkness viral events.Be sure to see Star Trek Into Darkness on May 17th in 3D and IMAX 3D! ARGs & Campaigns Contests Social Networks Viral Marketing Viral News AreYouThe1701Bad RobotContestsParamount PicturesStar Trek Into DarknessTrailer
Could You Be Seeing the ‘Lost’ Island at Disney Parks? January 7, 2010November 16, 2010Now, here’s an interesting story. Apparently, fans of the hit ABC show “Lost” are begging Disneyland and Disney World Resorts to convert their Tom Sawyer Islands into replicas of the “Lost” island! Sounds like a hair-brained scheme by a few nut jobs, right? Not so fast. Read More
LEGO Marvel Web Series Features Spider-Man, Wolverine, The Avengers, and More! November 7, 2013Disney and LEGO have teamed up to release a new web series titled LEGO Marvel Super Heroes: Maximum Overload. They released five episodes this week which feature Spider-Man, Wolverine, Iron Man, The Incredible Hulk, Loki, and many more of your favorite heroes and villains. Watch it all after the break. Read More
Effie Awards: HBO and CNN Win Gold, CBS Wins Silver June 10, 2010The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list. Read More