Discover Your Kryptonian Indentity And Ancestral House With The “Man of Steel” Glyph Creator David Weaver, May 23, 2013 Kal-el wasn’t born on Earth. He came from the distant alien world of Krypton. When a child of Krypton is born, they are tied directly to the legacy of their Ancestral House. That legacy is defined by certain traits and characteristics instilled into each child. Now you too can discover your Kryptonian birthright with a new Man of Steel app! Get the details after the break. Being a child of Krypton doesn’t sound easy, but at least discovering your house and Kryptonian namesake is made easier by the new Glyph Creator. After answering a series of questions you will be assigned a house which comes with it’s own Glyph. That Glyph can then be applied to any of your many social apps to display your Kryptonian heritage with great pride as you await the forthcoming battle between Kal-el and General Zod, which is less than a month away.Man of Steel opens theatrically June 14, 2013. Apps ARGs & Campaigns Viral Marketing AppMan of Steel
Wrigley’s Gum Needs Your Help To Hunt The Red Skull June 14, 2011While the marketing campaigns for Thor and X-Men: First Class have subsided with the release of the films, Marvel’s summer movie season is far from over. With Captain America: The First Avenger due out July 22nd, there has certainly been an increase in television spots, but look for more product… Read More
Exclusive Interview: “They’re Here” Revealed (Audio) October 12, 2010October 15, 2010Now that the viral campaign for They’re Here has wrapped up, and the big secret is out of the bag, you may still have some questions. Hopefully we can help you answer them with an exclusive interview with one of the men behind the campaign. OneKind Movement Builder Martin Keane… Read More
Let Me In Viral Postcards From New Mexico August 9, 2010Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from… Read More