Picture Yourself In Monster Form With The “Monsters University” Create-A-Monster App David Weaver, June 7, 2013April 15, 2015 Do you want to be admitted into the fabled Monsters University but can’t because you’re a human? Well don’t fret, because now you can transform into monster form using the Create-a-Monster app! Before you start heading over to admissions however, you will want to find out more about this revolutionary procedure. Details after the break.Big or small, tall or short, bald or full head of hair, with this large assortment of monsters, colors, fur types and accessories to choose from, there is now way you won’t find a combination that will suit you best for your time on campus. Picking the initial form is key, you don’t want to get hung up on details until later, so start out simple with a general form and then pick a color that helps define your own unique monsterality.Next up is the accessories; now is the time to get those little details out of the way. Eye lashes, glasses, haircuts, its up to you to finalize your creation that way even in monster form, your friends will still recognize you. Finally it is time for your monster name and to share your monster self to the world. Now you are ready to begin your academic career as a brand new monster!You can begin creating your alternate monsterality using the Create-a-Monster app.Monsters University gets unleashed into theaters on June 21, 2013. Apps Viral Marketing Monsters University
ARGs & Campaigns Warner Bros. Wants You To Prepare For “Into The Storm” March 25, 2014March 25, 2014This is some very resourceful marketing. To hype up the release of it’s first trailer in theaters March 28, Into the Storm has sent out a handy-dandy survival kit. Warner Bros. has put together an emergency preparedness kit filled with glowsticks (for lighting the way not rave dancing), water, tools… Read More
“Star Trek Into Darkness” Viral Finally Launches, Only a Chosen Few Can Be The 1701 April 24, 2013April 24, 2013Last December, a link was hidden in the first Star Trek Into Darkness teaser trailer. It lead us to AreYouthe1701.com, to sign up for what many hoped would be a huge campaign centered on the USS Enterprise (1701 is the ship’s registration number), turned out to be a dud. Sitting… Read More
“The Hunger Games: Mockingjay Part 1” Viral Video: District 13 Has A Message For Panem July 9, 2014July 9, 2014It was only a couple of weeks back when Lionsgate launched the revamped viral marketing campaign for The Hunger Games: Mockingjay Part 1. Tailored to fit the themes of the third book, the first wave of Mockingjay viral videos came in the form of President Snow (Donald Sutherland) addressing the… Read More