Encounter “Godzilla” When It Makes Landfall in San Diego! (Update) Caleb Hamilton, July 14, 2013July 14, 2013 We’ve been keeping tabs on a viral site for Legendary Pictures’ upcoming reboot of Godzilla. In our previous reports, we’ve included photos of a mysterious warehouse in Downtown San Diego where a massive off-site event is to take place. Find out what it is after the jump!It is known that Warner Bros. and Legendary Pictures will be showcasing Godzilla during their panel in Hall H during Comic-Con this year, but there will be an off-site event as well. A Tumblr titled “Godzilla Encounter” came online last week and posted two screen shots of news reports, one from The Osaka Tribune and the other from the Citizen Weather Watch with letters (s, and e) highlighted in red in each post.Another was posted earlier today, this time reporting a “sonic signature” from an unknown, enormous source. We also get two more red letters, this time an r and an i to spell out the word RISE. It is unclear whether there will be more posting leading up to SDCC. However, details regarding the offsite event have been revealed. According to SDCC Blog, the event will take place at 704 J Street.During Comic-Con, a walkthrough exhibit presents legacy and return of a beloved movie monster. You’ll be transported to the heartland of the monster’s history followed by decades of pop culture legacy. Try to unlock exclusive content and have a thrilling encounter with the creature itself.Director of Godzilla, Gareth Edwards released a video teasing the event too.What do you think this “encounter” will entail? Stay up-to-date on all the latest SDCC news over on our Comic-Con hub!Godzilla hits theaters May 16th, 2014!Source: SDCC Blog Comic-Con Conventions Events Social Networks Viral Marketing Viral News Comic-ConGodzillaLegendary PicturesWarner Bros
“Prometheus” Viral Campaign Continues On With Recruitment At San Diego Comic-Con June 27, 2012August 4, 2012Normally a viral campaign would end when the film opens theatrically. But a new viral video for Prometheus has appeared online today that disproves that notion. Previous campaigns have focused on Elizabeth Shaw’s plea to Weyland to fund the fateful expedition, a description of a med pod, and a test… Read More
Comic-Con 2011: Preview Night Photos July 21, 2011Briefly: Last night was Preview Night for San Diego Comic-Con, which is just as it sounds, a preview of the exhibition floor that regular pass holders can see this Thursday through Sunday. I was only able to be on the floor for a short time, but I did take some… Read More
We Are ODST – New Halo Game Viral September 8, 2009September 8, 2009Do you love bees? This is the question Bungie wanted to know the answer too when they kicked off their viral campaign for Halo 3. Headed by one of our favourite advertising groups, 42 entertainment, the Halo 3 campaign was one of the most successful game virals ever. Well, It… Read More