Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“The Walking Dead” Uses Viral Marketing Zombies To Prank NYC

Sabina, February 6, 2014February 6, 2014

Walking Dead Season 4 Viral Marketing

First it was the psychic in the coffee shop, then it was the demon baby terrorizing bystanders, now in anticipation of The Walking Dead coming back, the folks over at AMC prepared a frightful surprise for the citizens of New York City. Looks as though unsuspecting pedestrians have had run-ins with hungry walkers. Check out the video after the jump to see the hilarity ensue as zombies take over the city that never sleeps and give them more of a reason not to. Hit the jump to see the video.

It’s pretty awesome that advertising campaigns for shows and movies have moved away from just billboards and have decided to immerse their demographic in the worlds of the product. It’s a new form of participatory collaboration that’s working to get people excited and fun even if the pranks are at the expense of fans with good humor. The hidden camera angle really puts a good spin on people’s irrational fear of Subway Grates. Who doesn’t walk over them fearing they’ll collapse or a pipe will explode? Now you’ve got zombie’s reaching out to grab you as motivation to sprint quickly over.  The reactions in the video above are pretty priceless, especially the people who flailed away. And that kid is a little Michonne in the making, she had no fear as she looked at the zombies before sashaying away.

Maybe next time they should get Norman Reedus as Daryl Dixon to participate and grab ankles?

The Walking Dead comes back this Sunday February 9th where we pick up on the devastation the Governor left behind. With the loss of regulars (but let’s face it, no one is a regular on a zombie show but the zombies), we’ll see some new faces from the world of Robert Kirkman’s comic.  Thank goodness for February signaling the end of the killer mid-season breaks. It’s great to see the gang back on screen.

Who’s excited to find out where the heck everyone is going in the aftermath of the last season?

ARGs & Campaigns Viral Marketing Viral Videos AMCFearsNew York CityThe Walking DeadZombies

Post navigation

Previous post
Next post

Related Posts

Operation Early Bird Leads to Early Screenings of “The Dark Knight Rises” Prologue

December 9, 2011December 9, 2011

Earlier this week, two mysterious CIA documents were “leaked” online. It was quickly revealed that these had something to do with The Dark Knight Rises. A third document, tweeted out yesterday by The Fire Rises, mentioned a black ops mission called “Operation Early Bird”. This lead to the discovery of…

Read More

Mysterious J.J. Abrams Teaser Video Could Be For A Book?

August 20, 2013August 20, 2013

Yesterday, we posted about the mysterious teaser trailer that was released on the Bad Robot YouTube page. The internet has been abuzz with speculation as to what the “Stranger” trailer is for. Some people thought it might be for the upcoming TV show Believe, but they already released a promotional…

Read More

Fox Horror Launches Tumblr Page

November 3, 2013

Briefly: To promote their Digital HD and Blu-ray offerings, Fox Horror has created a Tumblr page called “Moments to Die For” at FoxHorror.com. 20th Century Fox has a large catalogue of great horror films, and this Tumblr is a curated destination of Fox and fan-generated content. Take a look for…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.