“Godzilla” Viral Campaign Demands The Truth Michael Lee, April 1, 2014September 23, 2024 The Godzilla viral marketing campaign has seen some major updates in the last few days. First we got to know some of the main characters from the film through the film’s MutoResearch viral site. Now the team at Legendary along with Warner Bros are working together on the social media end.The two have debuted a brand new poster which you can show to your friends by sharing the image on Facebook and Twitter with #DemandToKnow. Fans will be able to “awaken the truth,” which we’re hoping is code for a new image or trailer. Hit the jump to check it out. Click on the image to see the full version of this poster.Starring Aaron Taylor-Johnson, Ken Watanabe, Elizabeth Olsen, Juliette Binoche, Sally Hawkins, David Strathairn and Bryan Cranston, Godzilla, the Gareth Edwards-directed film opens in theaters on May 16.An epic rebirth to Toho’s iconic Godzilla, this spectacular adventure pits the world’s most famous monster against malevolent creatures who, bolstered by humanity’s scientific arrogance, threaten our very existence. ARGs & Campaigns Social Networks Viral Marketing Viral News Gareth EdwardsGodzillaLegendary PicturesWarner Bros
Check Out Scott Pilgrim’s Arcade-Style Interactive Trailer August 5, 2010We’ve covered a few interactive trailers here at MovieViral, and I find them to be really impressive when done right. They are like the Blu-Ray version of trailers, as they let you get into the movie and sometimes learn more about the plot and characters. Scott Pilgrim vs. The World… Read More
Panem October Aftermath: Rowan the Gamemaster Speaks Out About Lionsgate Issue September 22, 2011September 22, 2011A few months back we reported the launch of an ARG for the highly anticipated adaptation of The Hunger Games. But hours after our article went up, we quickly had to take it down. We were informed that Lionsgate (the studio behind the adaptation) was not behind the marketing and… Read More
Viral Video for Toy Story 3 Discovered April 26, 2010April 26, 2010It looks like the guys behind Toy Story 3 aren’t happy just riding the franchise’s existing popularity to the bank. Pixar has been doing some interesting marketing for the film, and that looks to be continuing with a viral video that shows a 1983 commercial for the “Lots-o’-Huggin’ Bear”, which… Read More