“Godzilla” Viral Campaign Demands The Truth Michael Lee, April 1, 2014September 23, 2024 The Godzilla viral marketing campaign has seen some major updates in the last few days. First we got to know some of the main characters from the film through the film’s MutoResearch viral site. Now the team at Legendary along with Warner Bros are working together on the social media end.The two have debuted a brand new poster which you can show to your friends by sharing the image on Facebook and Twitter with #DemandToKnow. Fans will be able to “awaken the truth,” which we’re hoping is code for a new image or trailer. Hit the jump to check it out. Click on the image to see the full version of this poster.Starring Aaron Taylor-Johnson, Ken Watanabe, Elizabeth Olsen, Juliette Binoche, Sally Hawkins, David Strathairn and Bryan Cranston, Godzilla, the Gareth Edwards-directed film opens in theaters on May 16.An epic rebirth to Toho’s iconic Godzilla, this spectacular adventure pits the world’s most famous monster against malevolent creatures who, bolstered by humanity’s scientific arrogance, threaten our very existence. ARGs & Campaigns Social Networks Viral Marketing Viral News Gareth EdwardsGodzillaLegendary PicturesWarner Bros
This Week In Viral: Stand-In Writer Edition April 26, 2009March 27, 2010Hello everyone. I’m Ian, one of the writers for the site, and I’m filling in for Dan on this week’s “This Week in Viral”. Read all the news after the jump. Read More
Check Out These Crazy Building Ads for Inception July 2, 2010One of the basic ways to create viral buzz for any product is to simply have interesting advertisements. This of course works well with films, where you are trying to sell the film’s style and premise as a brand. Inception has gained a reputation as film with very original and… Read More
Salt: Day X Exists Mission 3 Now Live June 2, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to take photos of an exchange between Day X operatives so that the agency could… Read More