“The Signal” Viral Campaign Locates New Clips And Images Michael Lee, May 8, 2014May 8, 2014 The Signal is perhaps one of the more interesting viral marketing campaigns we have come across due to the fact that it is not one we would see unless it came from a blockbuster tentpole film. The premise of the William Eubank-directed sci-fi thriller certainly lends itself to have a viral marketing campaign, three college students are lured into the middle of a desert by a hacker, only to find themselves in the hands of the government.Our first encounter with The Signal’s viral campaign led us to RUAGITATED.com. The landing page was a command page where entering the right command led you to the film’s first trailer. Now a new update requires a bit more effort from the user than just putting a simple command code. Hit the jump to learn more.Once again, you will need to head over to RUAGITATED.com to see the new images and video. But you will need to enter the command code: locate. A geo-location map will pop up, and you will be required to input these coordinates: Latitude at 35.843630 and the Longitude at -115.45645. Here’s the image below just in case.And just in case you don’t know where to look, we have provided you with the video of what we found when you enter those coordinates.There are plenty of hidden Easter Eggs to look out for throughout this website just by using those coordinates. So have a little fun by browsing the selected coordinates, you may never know what you are going to find.This latest viral update could also mean that there is a new trailer just around the corner. We’ll be sure to keep you updated if there is.Three college students on a road trip across the Southwest experience a detour; the tracking of a computer genius who has already hacked into MIT and exposed security faults. The trio find themselves drawn to an eerily isolated area when suddenly, everything goes dark. When one of the students, Nic, regains consciousness, he is in a waking nightmare… The Signal stars Brenton Thwaites, Olivia Cooke, Beau Knapp and Laurence Fishburne and is directed by William Eubank.The Signal opens in theaters in June. ARGs & Campaigns Viral Marketing Viral News Viral Videos RUAGITATED?The Signal
Canadian Time Travel Television Show “Continuum” Has In-Depth ARG May 30, 2012May 29, 2012Briefly: I’m sure much of our regular readers in the US aren’t familiar with Canadian television, but a new series debuted this past Sunday (very successfully) on the Showcase channel called Continuum. The show is about a detective from 2077 who travels back to 2012 to stop terrorists. To promote… Read More
Another Inception Parody: Contraception August 9, 2010As to be expected, we’ve seen a lot of Inception parodies since Christopher Nolan’s large scale dream movie was released last month. Fortunately, they are mostly still funny, like this recent video from Bath Boys Comedy, in which the Leo DiCaprio character specializes in a very different type of security…. Read More
Megamind Rally Breaks World Record October 3, 2010Briefly: A few weeks ago, we told you how Dreamworks was looking break the world record for most people in once place dressed as Superheroes to promote their upcoming Megamind. With Will Ferrell in attendance, KTLA reports that they succeeded by having 1,580 heroes Saturday at LA Live in downtown… Read More