“The Signal” Viral Campaign Locates New Clips And Images Michael Lee, May 8, 2014May 8, 2014 The Signal is perhaps one of the more interesting viral marketing campaigns we have come across due to the fact that it is not one we would see unless it came from a blockbuster tentpole film. The premise of the William Eubank-directed sci-fi thriller certainly lends itself to have a viral marketing campaign, three college students are lured into the middle of a desert by a hacker, only to find themselves in the hands of the government.Our first encounter with The Signal’s viral campaign led us to RUAGITATED.com. The landing page was a command page where entering the right command led you to the film’s first trailer. Now a new update requires a bit more effort from the user than just putting a simple command code. Hit the jump to learn more.Once again, you will need to head over to RUAGITATED.com to see the new images and video. But you will need to enter the command code: locate. A geo-location map will pop up, and you will be required to input these coordinates: Latitude at 35.843630 and the Longitude at -115.45645. Here’s the image below just in case.And just in case you don’t know where to look, we have provided you with the video of what we found when you enter those coordinates.There are plenty of hidden Easter Eggs to look out for throughout this website just by using those coordinates. So have a little fun by browsing the selected coordinates, you may never know what you are going to find.This latest viral update could also mean that there is a new trailer just around the corner. We’ll be sure to keep you updated if there is.Three college students on a road trip across the Southwest experience a detour; the tracking of a computer genius who has already hacked into MIT and exposed security faults. The trio find themselves drawn to an eerily isolated area when suddenly, everything goes dark. When one of the students, Nic, regains consciousness, he is in a waking nightmare… The Signal stars Brenton Thwaites, Olivia Cooke, Beau Knapp and Laurence Fishburne and is directed by William Eubank.The Signal opens in theaters in June. ARGs & Campaigns Viral Marketing Viral News Viral Videos RUAGITATED?The Signal
Viral Video: Mad Men Promo in Kinetic Typography June 8, 2010Kinetic typography is simply the animation of text. By itself it doesn’t sound that interesting, but when you combine it popular movies and television, you can make gold. Just see the famous Pulp Fiction example. Avoid Ego Media tries to replicate that success using a clip from AMC’s Mad Men…. Read More
David Fincher’s “The Social Network” Gets an Interactive Trailer, Breaks Down Facebook September 15, 2010Interactive trailers are becoming more popular lately, and its probably due to the fact you can cramp a lot of interesting stuff into the same package as a regular online trailer. Movies like Scott Pilgrim and Avatar have plenty to fill that space with, usually behind the scenes footage are… Read More
“The Hunger Games” Viral Review: Pretty Standard Fun April 6, 2012April 6, 2012The Hunger Games may have gotten positive ratings across the board, but what of its viral campaign. Yes The Hunger Games had a subtle viral campaign that helped appease fans before the movie’s release, and now that the movie has already been released, the viral sites are officially inactive. From… Read More