“Begin Again” Viral Contest Gives Keira Knightley Some Style Michael Lee, June 27, 2014June 27, 2014 Picking an outfit for very important occasions isn’t easy. But chances are you have someone to give you some very helpful advice on how to look good. Now the marketing team behind the upcoming Begin Again, will give you a chance to return the favor by helping film stars Keira Knightley and Hailee Steinfeld look good.A new viral marketing contest was just launched, and to enter you just have to create a style for Knightley and Steinfeld. A kind of style that is in hip and in fashion. Hit the jump to learn how to enter and for contest rules.To enter “create a custom Polyvore set for your favorite cast member – Keira, Hailee, Adam, or Mark – and tag it #beginagainfilm.” Easy right? Want to see some of the samples of what you will be going up against? Well check out three below. Polyvore is a way for people to discover and shop for the things they love. By creating collages, called “sets,” from the site’s collection of fashion and beauty products, Polyvore’s global community of fashion lovers will scour the web looking for the most stylish pieces to create the perfect look for each character in BEGIN AGAIN, opening in select theaters June 27, everywhere July 2.The contest ends June 30.The latest film from writer-director John Carney (ONCE), BEGIN AGAIN is a soul-stirring comedy about what happens when lost souls meet and make beautiful music together. Gretta (Keira Knightley) and her long-time boyfriend Dave (Adam Levine) are college sweethearts and songwriting partners who decamp for New York when he lands a deal with a major label. But the trappings of his new-found fame soon tempt Dave to stray, and a reeling, lovelorn Gretta is left on her own. Her world takes a turn for the better when Dan (Mark Ruffalo), a disgraced record-label exec, stumbles upon her performing on an East Village stage and is immediately captivated by her raw talent. From this chance encounter emerges an enchanting portrait of a mutually transformative collaboration, set to the soundtrack of a summer in New York City. BEGIN AGAIN is produced and financed by Exclusive Media and produced by Anthony Bregman, Tobin Armbrust and Judd Apatow. Contests Social Networks Viral Marketing Viral News Viral Videos Begin AgainHailee SteinfeldKeira KnightleyPolyvore
Ridley Scott and Kevin MacDonald Teaming Up With YouTube To Make User-Generated ‘Life in a Day’ July 7, 2010Back in April, we reviewed the documentary 140 as part of our Newport Beach Film Festival coverage. The concept was to have 140 people film 140 seconds at the exact same time, in order to get a snapshot of the world at one moment. While the doc was made by… Read More
Watch This: Funny People Red Band Trailer July 8, 2009July 8, 2009One of our newest viral campaigns, Funny People, has just released a red band trailer, and it shows a lot more than the green band trailer does (playing in front of Transformers: Revenge of the Fallen), including Adam Sandler’s stand-up routine, Seth Rogen’s video-game joke and Seth Rogen in general,… Read More
“The Muppets” Want to Wish You a Happy Halloween October 31, 2011November 23, 2011The Muppets’ latest trailer may have been the final parody trailer, but it isn’t necessarily the last we will be seeing of the parody campaign. To commemorate Halloween, the studio has sent us an exclusive Halloween card from The Muppets featuring Ms. Piggy, Kermit the Frog, and Rizzo the Rat… Read More