“Begin Again” Viral Contest Gives Keira Knightley Some Style Michael Lee, June 27, 2014June 27, 2014 Picking an outfit for very important occasions isn’t easy. But chances are you have someone to give you some very helpful advice on how to look good. Now the marketing team behind the upcoming Begin Again, will give you a chance to return the favor by helping film stars Keira Knightley and Hailee Steinfeld look good.A new viral marketing contest was just launched, and to enter you just have to create a style for Knightley and Steinfeld. A kind of style that is in hip and in fashion. Hit the jump to learn how to enter and for contest rules.To enter “create a custom Polyvore set for your favorite cast member – Keira, Hailee, Adam, or Mark – and tag it #beginagainfilm.” Easy right? Want to see some of the samples of what you will be going up against? Well check out three below. Polyvore is a way for people to discover and shop for the things they love. By creating collages, called “sets,” from the site’s collection of fashion and beauty products, Polyvore’s global community of fashion lovers will scour the web looking for the most stylish pieces to create the perfect look for each character in BEGIN AGAIN, opening in select theaters June 27, everywhere July 2.The contest ends June 30.The latest film from writer-director John Carney (ONCE), BEGIN AGAIN is a soul-stirring comedy about what happens when lost souls meet and make beautiful music together. Gretta (Keira Knightley) and her long-time boyfriend Dave (Adam Levine) are college sweethearts and songwriting partners who decamp for New York when he lands a deal with a major label. But the trappings of his new-found fame soon tempt Dave to stray, and a reeling, lovelorn Gretta is left on her own. Her world takes a turn for the better when Dan (Mark Ruffalo), a disgraced record-label exec, stumbles upon her performing on an East Village stage and is immediately captivated by her raw talent. From this chance encounter emerges an enchanting portrait of a mutually transformative collaboration, set to the soundtrack of a summer in New York City. BEGIN AGAIN is produced and financed by Exclusive Media and produced by Anthony Bregman, Tobin Armbrust and Judd Apatow. Contests Social Networks Viral Marketing Viral News Viral Videos Begin AgainHailee SteinfeldKeira KnightleyPolyvore
2012 Viral: Preservation Lists and Charlie Frost Ads August 4, 2009August 6, 2009Sony has launched a new website called 2012preservationlist.net, where they ask you, “What Would You Take With You in 2012?”. It makes sense that someone should start coming up with a list of artwork worth preserving after the world is destroyed. The site has four sections: Film, Art, Literature, and… Read More
What To Expect From Digital Marketing In 2010 December 31, 2009December 31, 2009With everyone seemingly focused on reliving 2009 and reminiscing over the first decade of the 21st Century, it’s refreshing to see some intriguing speculation about the year ahead. Advertising Age has posted a two part discussion about the anticipated digital marketing trends in 2010. I recommend checking out parts one and… Read More
Viral Video Roundup: “Die Hard”, “Guardians of the Galaxy”, “Seinfeld”, And More February 23, 2014February 23, 2014 The Internet is full of videos related to movies and television, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest. In this week’s edition: a minute version of a Christmas classic, a rundown on what… Read More