“The Hunger Games: Mockingjay Part 1” Viral Video: District 13 Has A Message For Panem Michael Lee, July 9, 2014July 9, 2014 It was only a couple of weeks back when Lionsgate launched the revamped viral marketing campaign for The Hunger Games: Mockingjay Part 1. Tailored to fit the themes of the third book, the first wave of Mockingjay viral videos came in the form of President Snow (Donald Sutherland) addressing the nation as a unified force in a time where Katniss’ actions have started uprisings and revolutions in nearly all of the districts of Panem. The video also contained some minor spoilers, but it did set a precedent for not only the film, but for the marketing campaign itself.Now a new video has been released, which shows President Snow once again addressing the nation, trying to unite them during trying times. But something strange occurs during his address, and it’s something the entire nation of Panem and fans of The Hunger Games novels needs to hear. Hit the jump to see the full video.This latest viral video shows just how President Snow rules Panem with an iron fist. Surrounded by an army, and Peeta Mellark (Josh Hutcherson) and Johanna Mason (Jena Malone), Snow’s video address is hacked by Beetee Laiter (Jeffery Wright), who proclaims: “The Mockingjay Lives”While this isn’t quite exactly the trailers fans would normally hope for, they are definitely great viral teasers that hint that their patience will be rewarded. We haven’t even seen Katniss (Jennifer Lawrence) in these videos, so if there is another one, you can bet she will appear in it.The video was released on the film’s official Youtube page, and is available to watch on 4K HD. That is some premium quality if you have access to it, so I suggest you watch it in that format. You can also watch the video on the film’s viral site: TheCapitol.pnAlso check out the viral poster below.Directed by Francis Lawrence, The Hunger Games: Mockingjay Part 1 opens in theaters on November 21. ARGs & Campaigns Viral Marketing Viral News Viral Videos LionsgateThe CaptiolThe Hunger Games: Mockingjay Part 1
Exclusive: Watch Partial Walkthrough of the “Godzilla Encounter” At Comic-Con! July 18, 2013July 18, 2013Last night, Joshua and I got to go into the Godzilla Encounter at SDCC. We were encouraged to take photos with the special app released for use inside of the experience to unlock special information about Godzilla’s history. However, I had the great idea to do a video, but as… Read More
Dream Job Alert: UK Government Posts, Removes Fake 007 Job Opening November 27, 2012November 27, 2012Good work can be difficult to come by, especially in a tough economy, but for a brief time last week, your dream job may have been a simple application away. The UK government’s very official jobs database posted a very unofficial opening for a “Target Elimination Specialist,” with a position… Read More
Join Cast of “Interstellar” In Live Google+ Hangout November 4, 2014November 4, 2014Christopher Nolan’s next film, Interstellar, opens this Friday in theaters and IMAX. The cast has been traveling around the world, giving press and moviegoers alike insight into the mysteries of the film. On Wednesday, November 5th, the cast will sit down in a Google+ Hangout on Air from the Smithsonian Institution… Read More