“The Hunger Games: Mockingjay Part 1” Viral Video: District 13 Has A Message For Panem Michael Lee, July 9, 2014July 9, 2014 It was only a couple of weeks back when Lionsgate launched the revamped viral marketing campaign for The Hunger Games: Mockingjay Part 1. Tailored to fit the themes of the third book, the first wave of Mockingjay viral videos came in the form of President Snow (Donald Sutherland) addressing the nation as a unified force in a time where Katniss’ actions have started uprisings and revolutions in nearly all of the districts of Panem. The video also contained some minor spoilers, but it did set a precedent for not only the film, but for the marketing campaign itself.Now a new video has been released, which shows President Snow once again addressing the nation, trying to unite them during trying times. But something strange occurs during his address, and it’s something the entire nation of Panem and fans of The Hunger Games novels needs to hear. Hit the jump to see the full video.This latest viral video shows just how President Snow rules Panem with an iron fist. Surrounded by an army, and Peeta Mellark (Josh Hutcherson) and Johanna Mason (Jena Malone), Snow’s video address is hacked by Beetee Laiter (Jeffery Wright), who proclaims: “The Mockingjay Lives”While this isn’t quite exactly the trailers fans would normally hope for, they are definitely great viral teasers that hint that their patience will be rewarded. We haven’t even seen Katniss (Jennifer Lawrence) in these videos, so if there is another one, you can bet she will appear in it.The video was released on the film’s official Youtube page, and is available to watch on 4K HD. That is some premium quality if you have access to it, so I suggest you watch it in that format. You can also watch the video on the film’s viral site: TheCapitol.pnAlso check out the viral poster below.Directed by Francis Lawrence, The Hunger Games: Mockingjay Part 1 opens in theaters on November 21. ARGs & Campaigns Viral Marketing Viral News Viral Videos LionsgateThe CaptiolThe Hunger Games: Mockingjay Part 1
Super 8 Viral Update: Possible Craigslist Connection? July 1, 2010After we got the new print out from Scariest Thing I Ever Saw website, people have been looking deeper into the photo itself to find more clues. After some digging, it looks like there may actually be a lead that involves Craiglist and possibly a new viral site. Get the… Read More
NBC Round Up: Fan It Initiative, New Shows This Fall, and Parks & Recreation Viral Sites May 14, 2010We’ve gotten a lot of news from NBC in the past couple days, so let’s pull it all together and give you one giant update. The network is launching their social media related “Fan It” incentive program in a few days, they’ve announced their new shows for the Fall 2010… Read More
New “Wreck-It Ralph” Mockumentary “Garlan Hulse: Where Potential Lives” Mirrors “King Of Kong” Documentary March 12, 2013Last week Wreck-It Ralph was released on Blu-ray and DVD. There was a small viral campaign to go along with the theaterical release, which consisted of creating an actual Fix-It Felix Jr. arcade game and commercials promoting other arcade games, but now comes the most interesting aspect of the viral,… Read More