‘X-Men: Apocalypse’ Launches Early Viral Marketing Campaign Michael Lee, September 24, 2014September 24, 2014 It is never too early to start a marketing campaign for a film like X-Men: Apocalypse. And 20th Century Fox is starting some very early marketing promotion for the upcoming film, which will be directed by Byran Singer, by launching two new viral marketing websites. The film is actually no where near the start of production, in fact it is still be written, and the cast is still being assembled, but if its any indication, these two new viral marketing campaigns could set the tone for the film.One is for unite the mutants for good, the other seeks to expose the mutants as a threat to the human population. Which side are you on? Hit the jump to check out the site.We’ll start with the united side. The Tandem Initiative is a viral website that seeks to unite the world’s genetically gifted. The viral site, which is actually a tumblr page, wants fans to upload pictures of their special talents, while holding a #WeAreGifted banner. Of course if you can do anything like the images below, I’m sure you’ll see an increase in the amount of tumblr shares.By submitting a photo, you’ll automatically be entered in the film’s sweepstakes, where winners will receive five genetic sequencing. Here’s the Tandem Initiative’s mission statement:Tandem Initiative was founded to help explore a new and growing generation: the genetically gifted.Inspired by the fast-growing population of Homo Sapiens Superior, we believe that studying the extraordinary abilities of the genetically gifted has the potential to assist humanity, as well as provide all genetically gifted individuals with a better understanding of their capabilities.Through the identification of HSS outlier genes and their pathways, we can assist all species of humanity through novel new forms of diagnosis and the development of new therapeutic alternatives.The M-Underground viral site doesn’t see the benefit of humans and mutants working together. Instead, their mission is to create a rift between humans and mutants, and expose mutants as a threat.Using documents, photos, and videos has evidence to prove mutants are a danger, the M-Underground says they have proof that JFK wasn’t the only mutant in the Kennedy family, and uses medical documentation that Ted Kennedy was also a mutant. Check out some of the gifs and images below. As you may recall, JFK was assassinated in X-Men: Days Of Future Past for being a mutant. So I guess mutant powers must run in the family. In fact, not only was JFK’s assassination an essential part to the film, but it was so a vital part to the film’s viral marketing campaign.Here’s a small video from their site: ARGs & Campaigns Contests Viral Marketing Viral News Viral Videos 20th Century FoxM-UndergroundTandem InitativeX-Men: Apocalypse
Mike Relm Is Back Again With a Tron Legacy Remix August 2, 2010August 2, 2010Mike Relm has made a name for himself when it comes to remixing trailers for popular movies. We’ve featured a few of his works on this site, and Paramount even tapped him to do a TV spot for Iron Man 2 after director Jon Favreau saw his IM2 remix. Now… Read More
Viral Video Round Up: Nick Fury, The Tumbler, Netflix, Chewbacca, Steve Carell, Andy Samberg as Robin, and More! July 31, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere inbetween. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More
M. Night Shyamalan Spoofs His ‘Devil’ Trailer August 27, 2010While the trailer for M. Night Shyamalan’s Devil has caused a stir for the wrong reason (despite it looking good, audiences groan out loud when his name comes up), Shyamalan has kept a good sense of humor. He stars in a Devil parody trailer featured on MTV called “Escalation”, where… Read More