iPhone 4: New Video Features, Commercial Directed By Academy Award Winner Sam Mendes Dan Koelsch, June 7, 2010June 7, 2010 Apple Inc. has a storied history of using accomplished directors for their commercials. They usually reserve the effort for big changes or campaigns, and their latest is no different. The Cupertino-based computer company has tapped Oscar winner Sam Mendes (American Beauty) to direct a commercial for the iPhone 4, announced today at their annual Worldwide Developer’s Conference (WWDC). See the ad, as well as a few new features for both movie makers and watchers, below. This commercial, which beautifully demonstrates the new “Facetime” video chat feature, and other iPhone videos are sure to go viral, as everyone is talking about what may be the biggest update to the iPhone ever. Speaking of the updates, there are a few features that may interest our readers. Outside of the new iAds feature of the new iOS4 (formerly known as iPhone OS4), the keynote presentation this morning revealed some interesting movie-related updates. First of all, the new camera can now shoot HD video, up to 720p. The basic editing controls are still around from the iPhone 3GS, but now an iMovie app will be available for $4.99 that lets you do a lot more specific editing. Here’s what MacRumors had to say about it.Randy Ubillos, Apple’s Chief Architect of Video Applications, came on stage to give a demo of the iMovie app, which works very similarly to the desktop version of iMovie. It offers transitions, titles, and five themes. Editing is done in a timeline view and new clips and photos can be added anywhere in the timeline. Music from the iPod library can be added, and with certain themes, iMovie for iPhone uses the geolocation information recorded by the camera. Movies can be exported at 360p, 540p, or 720p. Also of note is that a Netflix app will be available soon on the iPhone and iPod touch. While some (including Roger Ebert) aren’t fans of watching movies on such a small device, I know from experience that sometimes that’s all you have to pass the time. Read all the news from Apple’s WWDC at MacRumors. Viral Marketing AppleCommercialiPhoneNetflixSam MendesWWDC
Watch Behind The Scenes Footage of “Iron Sky” November 25, 2010Back in May we told you about Iron Sky through our interview with the Finnish film’s director, Timo Vuorensola. The sci-fi dark comedy is about Nazis from Space trying to take over the world in 2018. Vuorensola and Energia Productions are using their success and fanbase gained from the Star… Read More
‘Interstellar’ Oculus Rift Coming To Select Theaters October 3, 2014Studios are always looking for interesting ways to engage audiences and entice them to purchase tickets. Scavenger hunt viral marketing, fun and puzzling websites, even revealing your secrets anonymously on ominous websites, marketing teams are thinking of clever ways to keep audiences engaged in more ways than just dropping a… Read More
2012: Election 3rd Week of Challenges August 25, 2009Just a quick little heads up – the IHC has announced that the 3rd week of challenges in their search for the post-2012 apocalypse leader has begun at the IHC’s website. Here’s a pic of the Reasoning game: In the game, you have to solve a puzzle just by observation… Read More