Let Me In Viral Updates: Riddles And Clues Scott Caldwell, August 18, 2010August 24, 2010 When the viral campaign for Let Me In started, it wasn’t as simplistic as most campaigns have been in the past. It wasn’t just a website plastered at the end of a trailer; it was more of a clue to follow and to get things started. That clue of course, oddly enough at the end of the trailer, is what gave us the chilling site known as HelpMe.net. What once was a plea for help in Morse code, has now raised itself to the next level. Keep reading to find out more. While Morse code seems to be the way to go (the two communicate via code on the walls between apartments), and that code spread from the site, to the postal service, it seems as if their needs to be more of a thought process. Hell, anyone can figure out morse code via Google.So now we enter the world of riddles, and I have to admit, I am horrible at riddles. And while I started off poorly with these, they became more and more clear after a few tries. Some harder than others, but all relative parts of the film. Please don’t post the answers below. It takes a way the fun.Once all four riddles are solved, you are moved onto a clue that needs to be “unlocked”, and once you do, you are rewarded with some pretty decent high res pics from the film. While the clues, the mystery, and the newly charted area of viral are great, I owe all of disturbed feelings to the sounds and sights of this campaign. While figuring out the clues, turn up your speakers, and turn out the lights. Overture has stepped up their game since The Crazies. Let Me In is in theaters October 1st, and is being premiered at both Toronto Film Festival and Fantastic Fest, both in September. Viral Marketing Viral News Let Me InLet The Right One InMatt ReevesRemakeViral marketing
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Video Game Viral Round-Up: Splinter Cell Campaign; Bad Company 2 and Sony Mock Rivals March 18, 2010March 18, 2010We don’t usually cover video games, but there have been a bunch of viral updates on some big name games, as well Sony’s new Move technology. Find out more after the jump about the Splinter Cell viral campaign, Bad Company 2 taking a shot at Modern Warfare 2, and Sony… Read More
Tron Legacy at Comic-Con: Viral Update and Video of Panel, Press Conference, and Flynn’s Arcade July 23, 2010October 18, 2011Wow, yesterday really was Comic-TRON here in San Diego, and I’ve got the video to prove it. After a great Disney panel that featured 90% Tron Legacy, the scavenger hunt began to get access to Flynn’s Arcade. I was fortunate enough to get in, and it was amazing. The fun… Read More