Super 8 Viral: New Print Out Could Lead To Another Chat Dan Koelsch, December 14, 2010December 14, 2010 The STIES website has yet another new printout, this time revealing a book that references the ID badges we saw before. Mysterio’s response to the book is to have another chat, but when exactly will it be? The Super 8 viral wages on. The STIES site is a remote desktop of an old PDP-11 that is being used as a communication device between Josh Minker (here’s his blog) and an unknown contact (hereuntoafter known as Mysterio). We don’t know who is using the computer, but we do know that Minker unknowingly has some possessions that could lead him to learn more about his estranged father, thanks to Mysterio. Every once in a while, we find a new print out (via the hidden print command window) that seems to be some kind of email exchange between the two characters. The most recent one is a follow up to their recent conversation, in which Mysterio told Minker to keep looking for anything relevant in his mother’s things. He finds a book with “TROGL” written in it, just like on those military ID badges. Similar to their last conversation as well, Mysterio uses a code, “3D and 5O’s last leg”, which last time specified a date for them to have a live chat. The book is Moby Dick, and the word “binder” is circled, leading most to believe that the word will be the password needed to unlock the new chat log when it becomes available. When will we see the chat? Based on Unfiction’s decoding of the “3D and 5O” clue, it will be on December 16th at 8:03 p.m (don’t ask me how it works, I still don’t get it). For more speculation and cool findings, check out the Unfiction forum thread on this topic, as well as the post on Super 8 News. Find anything else? Let us know in the comments below! Learn more about Paramount’s Super 8 and its viral campaign on our Super 8 Viral Page. ARGs & Campaigns Viral Marketing Josh MinkerScariest Thing I Ever SawSuper 8
LOST Viral Video Round-Up May 22, 2010May 21, 2010The series finale is tomorrow, and there is a plethora of LOST content on the web. We’ve tried to wrangle up some of the best videos for your viewing pleasure, as well as guide you in the right direction for even more. Check out what we caught after the break. Read More
Viral Video: LOST, Baywatch Style March 11, 2010March 11, 2010One of my favorite LOST fan videos is one posted on CollegeHumor years ago that theorized how LOST’s unique intro could be changed to include theme song and everything. Fortunately, someone else has put their own spin on the LOST intro, testing out how it would look if it was… Read More
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More