“The Amazing Spider-Man” Viral Begins Twitter Scavenger Hunts Caleb Hamilton, February 10, 2012March 21, 2012 When the theatrical trailer for The Amazing Spider-Man earlier this week, a hidden message was spotted toward the end. When plugged into a web address, a site was discovered with six video screens filled with static and the new film’s logo. Nobody had any clue what this was for…until tonight. What is the “Mark of the Spider-Man”? Find out after the jump.This afternoon, a twitter account was created for the Mark of the Spider-Man. Soon after, it tweeted a message that included coordinates.Since then, four more tweets have gone out, each with two locations in one state. So far, Peter has lost items in New York City, Atlanta, two locations in Colorado (Denver and Glendale), Phoenix and Seattle.A Twitter user in Atlanta found some of the lost items. Below you can see that there was a backpack filled with shoes, a sketchbook and other various items (Follow @dag_kurt for more pictures)Be sure to follow the official Mark of the Spider-Man twitter account for more clues. ARGs & Campaigns Social Networks Viral Marketing Columbia PicturesMark of the Spider-ManSony PicturesThe Amazing Spider-ManTwitter
LOST: Book Oceanic Flights and Are There Too Many Questions To Answer? January 28, 2010January 28, 2010ABC’S LOST will be airing its 6th and final season this Tuesday and in the light of that, the show is on a massive advertisement campaign. Being no stranger to viral campaigns , LOST even won an Emmy for Outstanding Creative Achievement in Interactive Media. The show has had websites like damoncarltonandapolarbear.com and… Read More
Disney and YouTube Partner to Produce Original Web Series November 8, 2011November 8, 2011The Walt Disney Company and YouTube recently inked a multi-million dollar deal that seems to play on both company’s weaknesses. Disney is having trouble attracting young people looking for video content to their website, whereas YouTube is not “kid-friendly” in the eyes of some parents. Will this new deal work… Read More
Battle: Los Angeles Viral Site Gets Its Own Posters August 2, 2010January 19, 2011Thanks to our partners at Fused Film, we have five new teaser posters for ReportThreats.org, the viral website for Battle: Los Angeles we told you about right before Comic-Con. The site is the haven of W.A.T.C.H. (Worldwide Assessment of Threats Concerning Humankind), which tracks alien threats. Check out the posters… Read More
Check out what I found!In the newspaper of the 3° pic, there is something odd with the text in the black square. If you try to read it (there is a better photo in http://twitter.com/dag_kurt/status/168122132021256193/photo/1 ), you’ll see that the first characters spell “slashprepare”.So, obviously the clue takes you to http://markofthespider-man.com/prepare. The page shows a list of steps you have to somehow follow in markofthespider-man.com (counting from left to right and from up to down, the steps are 1-6-4-2-5-3-2-4-5-3-2-1-6-3-6-2-1-4-2-5).And then, when you click the TV-like squares in the homepage, it shows you whatever the hell is in my pic. Every square is an american city (Atlanta, Denver, LA, NYC, Phoenix & Seattle) with a different countdown pointing into February 13… whatever it means.I have no clue about what comes next, but it’s still something, ain’t it? 😉