New Film Clip Revealed Through Mark of the Spider-Man Viral Campaign Dan Koelsch, February 18, 2012March 21, 2012 Mark of the Spider-Man, Sony’s viral campaign for The Amazing Spider-Man, has been in full swing this past week by having fans in six locations “tag” walls with Spider-Man graffiti. Now that all locations are finished, what’s next? How about a clip from the film itself? The official MOFSM website was updated yesterday to show that all six cities (Atlanta, Denver, Los Angeles, New York, Phoenix, and Seattle) had completed their tagging assignments. If you click on the Spider-Man symbol below the images and message in red text, a YouTube video pops up that shows a clip from the film. Watch the clip below.The YouTube account is appropriately titled MarkoftheSpiderMan, and I recommend subscribing in case there are more updates or clips provided in the future. We’re still waiting to see what the next step is for the campaign, so stay tuned! ARGs & Campaigns Viral Marketing Mark of the Spider-ManThe Amazing Spider-Man
Sherlock Holmes: To know, to dare, to will, to keep silence… August 21, 2009June 6, 2010Yesterday on twitter @wbpictures posted a link to a Sherlock Holmes related viral website. The website displayed a video after typing in the password IRENE, which is the name of one of the characters. Evidently the words spoken are a direct quote from a book by Éliphas Lévi called Transcendental… Read More
Mystery Box That Inspired Brad Bird’s “1952” Has Viral Possiblities January 24, 2013March 4, 2013To say that Damon Lindelof has an affinity towards immersing the audience in mystery would be an understatement. We’ve seen it in Prometheus and we are seeing it again in the Brad Bird-directed 1952. Like Lindelof’s previously penned script, details on what the film is about are slim, hell we… Read More
“X-Men: First Class” X-Pert Series: Nicholas Hoult Answers Questions About Beast March 23, 2011March 23, 2011In early February, 20th Century Fox launched the X-Men: First Class Facebook page to reveal the film’s first teaser trailer. It was then announced that fans could ask the cast and crew questions through a feature called ‘X-Perts’. Earlier this month, First Class producer and director of the first two… Read More