New Film Clip Revealed Through Mark of the Spider-Man Viral Campaign Dan Koelsch, February 18, 2012March 21, 2012 Mark of the Spider-Man, Sony’s viral campaign for The Amazing Spider-Man, has been in full swing this past week by having fans in six locations “tag” walls with Spider-Man graffiti. Now that all locations are finished, what’s next? How about a clip from the film itself? The official MOFSM website was updated yesterday to show that all six cities (Atlanta, Denver, Los Angeles, New York, Phoenix, and Seattle) had completed their tagging assignments. If you click on the Spider-Man symbol below the images and message in red text, a YouTube video pops up that shows a clip from the film. Watch the clip below.The YouTube account is appropriately titled MarkoftheSpiderMan, and I recommend subscribing in case there are more updates or clips provided in the future. We’re still waiting to see what the next step is for the campaign, so stay tuned! ARGs & Campaigns Viral Marketing Mark of the Spider-ManThe Amazing Spider-Man
“Back To The Future” Fan Event To Erect Hill Valley In London June 3, 2014June 3, 2014The Back To The Future Hill Valley on the Universal Studios Backlot is as about as close as you can get to setting foot into the fictional town. Oh yeah, you can’t actually step foot into it considering you are in a tram. But a new fan experience is coming… Read More
Super 8 Release Date Revealed and Set Photo Gives Viral Clue? October 27, 2010October 27, 2010It seems Paramount has finally given us a release date in regards to Super 8, the secretive movie directed by J.J. Abrams and co-produced by Steven Spielberg. More after the break. The film is slated to be released June 10th, 2011 and I recommend people save the date because this… Read More
Exclusive: Interview Answers Questions About “They’re Here” October 5, 2010October 18, 2011After we caught wind of the viral campaign for They’re Here, I thought it was a long shot to contact them to get any answers before the October 10th countdown ended. Fortunately, I was wrong, as I was able to get whoever is behind it to answer five questions with… Read More