“Hunger Games” Viral: Get Your District’s ID Card Caleb Hamilton, March 24, 2012March 24, 2012 The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol. Get the details after the jump!The Capitol has allowed citizens of Panem to claim their district ID cards. You can make yours by logging in to your Panem profile on the Capitol Facebook page. Afterwards, you are taken to CafePress, where you can browse other items made by fans of The Hunger Games. Your ID card will be in the shopping cart, waiting for you to check out. The ID itself is free, you just pay shipping.Here’s an example of what your DIP would look like. I got mine today, and they look really good!The Hunger Games is out now in theaters and in IMAX (for one week only!) ARGs & Campaigns Social Networks Viral Marketing FacebookLionsgateThe Hunger GamesViral marketing
“Fringe” Final Season Viral Campaign Hints at Resistance Against Observers September 10, 2012September 10, 2012Last season on Fringe, we got a glimpse at the future of our universe in the 19th episode, “Letters of Transit”. We saw that the Observers had come and taken over. It’s been known for quite some time that the upcoming fifth and final season would take place in that… Read More
This Week In Viral: Week of 6/8/09 June 15, 2009June 15, 2009This was a good week for viral, especially for District 9, which saw more posters, an official website (finally), and now more footage. Matt will have a full breakdown of the footage screened in front of Pelham 123 in some theaters tomorrow. The clips showed more of the aliens (including… Read More
Follow the Events of HBO’s The Pacific With Interactive Battle Map March 17, 2010HBO’s WWII mini series The Pacific debuted this Sunday, and fortunately the network has provided a few different and innovative ways in which you can keep up with the series. The premiere episode is currently available on their website, but you can also follow along the course of the series… Read More
Every time I go on the Facebook page to get one it just says, ‘please visit the Capitol on your next workstation’ I don’t understand, I want my I’d card!!!