Swing into Action with “The Amazing Spider-Man” Augmented Reality App! Caleb Hamilton, May 10, 2012May 10, 2012 Coinciding with the release of the the new trailer launch for The Amazing Spider-Man, Sony Pictures Entertainment has launched a free mobile application, The Amazing Spider-Man Augmented Reality App! The application allows fans to get up close and personal with Spider-Man in online and real world environments by finding specially marked movie-themed images and scanning them to activate interactive, 3D Spider-Man animations. More after the jump!The app features footage from a special shoot with the film’s stunt team. The footage was used to create exclusive Spider-Man animation sequences in which Spider-Man swings through buildings, crawls up walls, shoots webbing at the screen, or engages bad guys on the streets. When the virtual Spider-Man appears on their phones, users can take photos and share them within their networks. Each photo experience will be unique to the user, and fans can share multiple photos from each interaction.To activate the animation sequences within the app, users can find out the locations for special marker images on the film’s official website and social network pages on Facebook, Twitter, Tumblr and more. Sony Stores, Activision, and Entertainment Weekly will also offer marker images. As a bonus, a frame within the new trailer, when scanned, will also reveal one of the Spider-Man animations on the user’s mobile device. Each new image activates one of 13 achievement badges that users can share on Facebook and Twitter.Commenting on the announcement, Dwight Caines, President of Worldwide Digital Marketing for Sony Pictures, said, “Many of today’s moviegoers are digital natives on the go, and our app allows us to engage them. Our use of augmented reality technology is a fun way of embracing the 3D aspects of the movie while nurturing the playful kid inside all of us who wants to collect items from their favorite superhero character to share with their friends and family.”The Amazing Spider-Man Augmented Reality app is now available for download from the App Store and Google Play. Catch The Amazing Spider-Man on July 3rd, in Digital 3D and IMAX 3D! Apps Social Networks Viral Marketing Appaugmented realityColumbia PicturesSony EntertainmentThe Amazing Spider-Man
SNL Gives Us Michael Bolton As Jack Sparrow And A Special Surprise For The Little Mermaid May 8, 2011Last night NBC’s Saturday Night Live aired a new episode with Tina Fey hosting. We got our first Lonely Island Digital Short in a while, and it was a music video with guest Michael Bolton having trouble focusing on the topic of the song because he had been watching a… Read More
Viral Marketing Viral Teaser Arrives Online For Vampire TV Show “The Strain” December 3, 2013December 3, 2013If you were watching The Walking Dead‘s midseason finale, you might have seen what’s actually the start of a viral campaign for the upcoming vampire TV show, The Strain. The new FX show is based on Guillermo del Toro’s The Strain Trilogy books, which he cowrote with Chuck Hogan and later turned… Read More
Nike’s “Back to the Future” Shoe Missing Best Feature September 8, 2011Yesterday we told you that Nike would be releasing the iconic Air MAGs from Back to the Future Part II. As predicted, Nike unveiled the shoes today; an exact replica of the shoes worn by Marty McFly in the year 2015, minus one very key feature. These are shaping up… Read More
hare them within their networks. Each photo experience will be unique to the user, and fans can share multiple photos from each interaction.
Each photo experience will be unique to the user, and fans can share multiple photos from each interaction.
photo experience will be unique to the user, and fans can share multiple photos from each interaction.