“Man of Steel” Viral Website Has New Transmission, Will Likely Lead To Trailer Countdown Dan Koelsch, April 13, 2013April 13, 2013 It’s all coming together now. The Man of Steel viral campaign reignited yesterday with a static video on the film’s homepage that led us to a countdown in the source code. Now the campaign’s first viral website is back in the thick of things, possibly leading us to the new trailer. Get the details after the break. Back in December, Warner Bros. had a viral website called the Deep Space Radio Wave (DSRW) Project where fans had to decode symbols to get access to a countdown. That countdown lead to the 2nd trailer for Man of Steel. Now, the site has started up again, this time asking us to decode a new message.WELCOMEIN DECEMBER OF 2012, YOU HELPED DECODE A SERIES OF TRANSMISSIONS THAT WERE MISTAKENLY IDENTIFIED AS DEEP SPACE RADIOSIGNALS BUT WERE IN FACT TRANSMITTED FROM ELLESMERE ISLAND IN ANTARCTICA. DESPITE THEIR EARTHLY ORIGIN, THE SYMBOLS THAT WERE DISCOVERED CANNOT BE TRACED BACK TO ANY KNOWN LANGUAGE.TODAY WE RECEIVED A NEW TRANSMISSION BELIEVED TO BE AN EXTENSION OF THE LANGUAGE DECODED LAST YEAR. THIS TIME, WE HAVE CONFIRMED THE MESSAGE HAS BEEN TRANSMITTED FROM SPACE.As you can see in the screenshot above, the first 2 of the 4 transmissions have been decoded to be “YOU” and “ALONE”. The last two transmissions are still locked, but considering the first two were 90 minuts apart, we should see the results very soon. My guess is that it says “YOU ARE NOT ALONE”, and that we’ll get another countdown that matches what we found yesterday, thus leading to the 3rd trailer. We’ll update this article once the final two transmissions are decoded, so stay tuned. ARGs & Campaigns Viral Marketing DSRW ProjectMan of Steel
Post-2012 World Leader Election Coverage September 3, 2009September 3, 2009If you haven’t heard by now, you must be living under a rock. The Institute for Human Continuity is looking for a post-2012 world leader and it could be you! Of course, we have our very own Scott Caldwell running, but what’s the fun if you’re only an advocate? Sign… Read More
“Pacific Rim” Viral Campaign Launches New Emergency Alert Warning System November 28, 2012November 28, 2012It’s been a while since we’ve covered anything on Guillermo Del Toro’s upcoming intense sci-fi actioner Pacific Rim. When we last posted on the film, we learned that along with the recruiting posters that were handed out during Comic-Con, there was also a comic-book tie in that would focus on… Read More
Tron Legacy: The Game Is On February 24, 2010October 18, 2011For those following the Tron Legacy viral, the coded countdown just ended on the Zero Hours Flynn Lives website, and now there’s a game board on said site. On it, there’s the list of cities, what looks like a game board with squares that have random numbers, and an empty… Read More