Latest “Star Wars Episode VII” Tweet Teases A Mysterious Droid Hand Michael Lee, August 11, 2014August 11, 2014 We’ve watched how Disney and J.J. Abrams have been marketing their Star Wars Episode VII “Force For Change” OMAZE UNICEF campaign for quite some time. With each new update, comes a very exciting tease, or hilarious video between two late night comedians, or a brand new look at a classic rebel fighter. But now that the campaign has come to a close, it is time to announce a winner, with the help of a cryptic hand.Bad Robot has tweeted the name of the winner plus how much was donated to their campaign. Hit the jump to check it out. #ForceForChange @starwars #EpisodeVII @omaze @UNICEF #uinnovate @UNICEFinnovate pic.twitter.com/pCAbhcjKxn— Bad Robot (@bad_robot) August 11, 2014Now a couple of things must be running through everyone’s head when they see this image. Whose hand does this belong to? Well it could be a droid, but based on what we have seen from the marketing campaign, I wouldn’t say that it belongs to any ordinary droid, in fact I might go as far to say that it belongs to Luke Skywalker. It may be a stretch, but the one thing that is making me unsure about it is the fact that it doesn’t have any skin on it. Of course if it did, it look like an ordinary hand. So my other guess would have to be is that it does belong to someone of great importance who is in need of this technology.But the fact that this campaign raised $5 million, shows that fans are willing to do anything to be a part of this mysterious project, and only they will know what Episode VII is about. That is until we see a trailer, photos, and more of course.Who do think this hand belongs to?Star Wars Episode VII opens in theaters on December 16, 2015. ARGs & Campaigns Social Networks Viral Marketing DisneyForce for ChangeLucasfilmOmazeStar Wars: Episode VII
ARGs & Campaigns Let Me In Wraps Up Viral Campaign With Behind the Scenes Footage and a Blast From The Past September 11, 2010September 11, 2010We have one more viral reveal for Overture’s Let Me In, and fortunately it’s not as difficult to get to. If you type in one of the posters’ taglines, “Innocence Dies, Abby Doesn’t”, as a URL, you get a behind-the-scenes clip hosted on the site’s Facebook app. MovieViral has also… Read More
“TRON: Legacy” News Round-Up: Featurettes, Advanced Screenings, & Flynn’s Arcade Comes To London December 1, 2010December 1, 2010Yesterday was TRON Tuesday again, but instead of something really interesting, we just got three featurettes for the film. Also, Norelco joins the long list of companies cross-promoting with TRON: Legacy, and a Flynn’s Arcade opens up in London. Details and videos after the break. Read More
Video: 3D Street Art for “Life of Pi” March 13, 2013From March 9-12, internationally recognized American chalk/street artist Tracy Lee Stum brought her spectacular interactive 3D street drawing to L.A. LIVE in Downtown Los Angeles as she paid tribute to Life of Pi, in honor of the March 12 home entertainment release. The drawing was inspired by a key scene… Read More