Latest “Star Wars Episode VII” Tweet Teases A Mysterious Droid Hand Michael Lee, August 11, 2014August 11, 2014 We’ve watched how Disney and J.J. Abrams have been marketing their Star Wars Episode VII “Force For Change” OMAZE UNICEF campaign for quite some time. With each new update, comes a very exciting tease, or hilarious video between two late night comedians, or a brand new look at a classic rebel fighter. But now that the campaign has come to a close, it is time to announce a winner, with the help of a cryptic hand.Bad Robot has tweeted the name of the winner plus how much was donated to their campaign. Hit the jump to check it out. #ForceForChange @starwars #EpisodeVII @omaze @UNICEF #uinnovate @UNICEFinnovate pic.twitter.com/pCAbhcjKxn— Bad Robot (@bad_robot) August 11, 2014Now a couple of things must be running through everyone’s head when they see this image. Whose hand does this belong to? Well it could be a droid, but based on what we have seen from the marketing campaign, I wouldn’t say that it belongs to any ordinary droid, in fact I might go as far to say that it belongs to Luke Skywalker. It may be a stretch, but the one thing that is making me unsure about it is the fact that it doesn’t have any skin on it. Of course if it did, it look like an ordinary hand. So my other guess would have to be is that it does belong to someone of great importance who is in need of this technology.But the fact that this campaign raised $5 million, shows that fans are willing to do anything to be a part of this mysterious project, and only they will know what Episode VII is about. That is until we see a trailer, photos, and more of course.Who do think this hand belongs to?Star Wars Episode VII opens in theaters on December 16, 2015. ARGs & Campaigns Social Networks Viral Marketing DisneyForce for ChangeLucasfilmOmazeStar Wars: Episode VII
Check Out The “Mission: Impossible – Ghost Protocol” Mask Maker December 28, 2011If you haven’t had enough fun with the UK website for Mission: Impossible – Ghost Protocol, then we have one more activity you can waste your time with. Get the details on the Mission: Impossible Mask Maker after the break. Read More
Iron Man 2: Accutech Sends Out Package April 8, 2010With Iron Man 2 less than a month away, the viral updates are coming thick and fast as Paramount and Marvel ramp up the campaign before the release. Today our friends at the UK site HeyUGuys received a package from Accutech, the company set up by Tony Stark to bring… Read More
Viral Marketing Hipsters Compare Jeans not Cards in ‘American Psycho’ Inspired Viral Video January 21, 2014January 21, 2014This is almost too painfully purposefully ironic. The folks over at the creative agency Flickering Wall take on one of the best scene’s of the 2000’s cult classic ‘American Psycho’ in their ad video for Denham Jeans and ingeniously make business card obsessed yuppies into jean obsessed hipsters. Hit the… Read More