Latest “Star Wars Episode VII” Tweet Teases A Mysterious Droid Hand Michael Lee, August 11, 2014August 11, 2014 We’ve watched how Disney and J.J. Abrams have been marketing their Star Wars Episode VII “Force For Change” OMAZE UNICEF campaign for quite some time. With each new update, comes a very exciting tease, or hilarious video between two late night comedians, or a brand new look at a classic rebel fighter. But now that the campaign has come to a close, it is time to announce a winner, with the help of a cryptic hand.Bad Robot has tweeted the name of the winner plus how much was donated to their campaign. Hit the jump to check it out. #ForceForChange @starwars #EpisodeVII @omaze @UNICEF #uinnovate @UNICEFinnovate pic.twitter.com/pCAbhcjKxn— Bad Robot (@bad_robot) August 11, 2014Now a couple of things must be running through everyone’s head when they see this image. Whose hand does this belong to? Well it could be a droid, but based on what we have seen from the marketing campaign, I wouldn’t say that it belongs to any ordinary droid, in fact I might go as far to say that it belongs to Luke Skywalker. It may be a stretch, but the one thing that is making me unsure about it is the fact that it doesn’t have any skin on it. Of course if it did, it look like an ordinary hand. So my other guess would have to be is that it does belong to someone of great importance who is in need of this technology.But the fact that this campaign raised $5 million, shows that fans are willing to do anything to be a part of this mysterious project, and only they will know what Episode VII is about. That is until we see a trailer, photos, and more of course.Who do think this hand belongs to?Star Wars Episode VII opens in theaters on December 16, 2015. ARGs & Campaigns Social Networks Viral Marketing DisneyForce for ChangeLucasfilmOmazeStar Wars: Episode VII
Viral Marketing Check Out The “TRON: Legacy” Light Show In Norway December 13, 2010Disney is pulling out all the stops in promoting Friday’s theatrical opening of TRON: Legacy around the world. Last weekend saw a projection light show in London, and now the Mouse House has put on another light show in Norway, this time at the Indekshuset building in Oslo. Check out… Read More
Beauty Shop Patrons Get Hair-Raising Scare Thanks to “The Last Exorcism Part II” February 26, 2013In a prank to help promote this weekend’s theatrical opening of The Last Exorcism Part II, some customers at a beauty salon got more than a haircut when a two way mirror shows a possessed girl over their own reflection. Check out the reactions after the break. Read More
Farewell Atlantis is on Facebook and Releases Tomorrow September 30, 2009September 30, 2009Thanks to our fictional friend Soren Ulfert, we now know that Farewell Atlantis, the faux novel written by character Jackson Curtis (John Cusack), has an official Facebook fan page. Right now there are only 78 fans, so be sure to add the page! The page, apparently created at the beginning… Read More