District 9 Viral – Too Little, Too Late? Ian DeVere, April 26, 2009March 27, 2010 Sony Picture’s District 9 is set to hit theaters on August 14th this year. That’s one week after GI Joe and one week before Inglorious Basterds. Some of you may have noticed the viral picking up a little amount of steam in the past few weeks, but is it too late for this viral to make an impact? Read more after the jump. Around mid-July of 2008, little viral sites started popping up around the internet. Some of these sites included MultinationalUnited.com, MathsFromOuterSpace.com, and MNUSpreadsLies.com. When they launched, hardly anything was there except the ‘Sign Up For More Updates’ link. Chances are that if you saw these sites, you signed up. After that, nothing happened for months. We waited, and waited, and waited. When we were about to give up all hope of not only the viral, but of the movie itself, it kicked back in when pop-up ads begin appearing on sites like /Film. Then, within a couple days, all the viral sites were updated. But there was a problem: by now, 99% of the people who had signed up had forgotten about the movie or failed to care about it. So, with the movie coming out in under 4 months, can this viral pick up the pace and make a name for itself? Or will it just go under and fail to pick up any attention? Of note is that there is speculation going around about a possible teaser trailer before X-Men Origins: Wolverine. The trailer was first supposed to be in front of Crank 2: High Voltage, but Sony pulled the trailer at the last minute. What’s holding them up? I would assume that they finished filming months ago, and some movies release little teasers WHILE filming. Is it because they want everything to be super secret and under wraps? If so, I think they’re running out of time, because with the summer movie line up kicking off in just a matter of days with X-Men Origins: Wolverine, Sony is going to have a hard time getting this movie noticed. What do you think? Discuss it in the comments. Viral Marketing D-9.comDistrict 9MNU Spreads LiesMulti-National United
Advertisers Lose Grip on Reality November 26, 2009November 26, 2009As technology moves forward, Internet gets faster and the public wants more, media companies are increasingly looking for new ways to advertise and make it more interactive. The latest form of advertising to fill these criteria takes shape in the form of augmented reality, and it seems more and more… Read More
“Prometheus” Viral Campaign Continues At WonderCon March 18, 2012March 21, 2012Yesterday at WonderCon was the 20th Century Fox panel that included Ridley Scott’s Prometheus. While the biggest buzz has been the new trailer, the viral campaign got nice shot in the arm as well. Get the details after the break. Read More
Kevin Smith Biopic Could Happen If You Help Crowdfunding Project February 19, 2014We’ve seen how passionate and dedicated fans can really be when they are making films. But sometimes these fans need your help, and they head to crowdfunding sites like Kickstarter and IndieGoGo. Raiders of the Lost Ark adaptation directors Chris Strompolos and Eric Zala used Kickstarter to help fund the… Read More