DC Comics Uses Match.com to Promote Superman-Wonder Woman Pairing Alex Gerage, August 28, 2012 The comic book world was shaken briefly last week when Entertainment Weekly’s Shelf Life blog revealed DC Comics’ cover to Justice League #12, which featured Superman and Wonder Woman locking lips in a heroically intimate embrace. Comic fans have speculated the extent of their relationship, which is expected to be…
DC Comics Wastes Opportunity With Nokia-Exclusive “The Dark Knight Rises” Motion Comic Alex Gerage, August 20, 2012August 20, 2012 When it was announced late last year that The Dark Knight Rises would take place eight years after the events of The Dark Knight, I wrote about how such news lent itself to tremendous viral marketing and hype-generating opportunities, primarily in the form of prequel comics that could tell stories…
Fan-Made Video Game Movie Posters Reminds Us Of Genre’s Potential Alex Gerage, August 4, 2012 I have never been a gamer, but I have nonetheless been confounded over Hollywood’s inability to successfully adapt some of today’s most prominent game properties into feature films (instead focusing their attention on board games). The graphics in video games are increasingly astounding and are often accompanied by interesting storylines….
Controversy Rises As “Dark Knight” Reviews Roll In Alex Gerage, July 17, 2012July 17, 2012 As the embargo lifts and the wait for The Dark Knight Rises comes to a close, a pair of stories has emerged over the last two days concerning the film’s critical reception and subsequent fan reaction. While I don’t think anyone expected Christopher Nolan’s final Batman film to be without…
Marketing For “The Dark Knight Rises” Enters World Of Apps With “Gotham City’s Most Wanted” Alex Gerage, July 6, 2012July 6, 2012 The marketing machine for it has been in high gear for the last few weeks, but I still find it surreal that The Dark Knight Rises is only two weeks away from release. Fans can expect plenty of attention given to the final chapter of Christopher Nolan’s trilogy from everywhere…