You know awards season is approaching when the phrase “For Your Consideration” starts popping up everywhere. 2012’s most well-regarded films have begun crafting their print and online advertising campaigns to best appeal to awards voters for nominations. One film expected to receive awards love, Wes Anderson’s Moonrise Kingdom, is taking a unique approach to the…
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In case you are not aware, zombies are kind of a big deal right now. The Walking Dead is setting all kinds of viewership records during its third season on AMC, 5K races are being adapted to include the undead, and even the federal government launched a zombie awareness campaign last year through the Centers…
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There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and the 30-second commercial as the…
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There is a good chance that you’re going to buy Marvel’s The Avengers in some format, whether it’s Blu-ray or DVD, when it is released tomorrow, or at least in the very near future. While finally owning what many believe is one of, if not the best superhero movie ever, is a treat in itself,…
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This is the first in a new feature that we will cover for the site called Viral Trends. Our hope is to highlight some of the latest trends in online advertising and marketing currently happening outside our entertainment niche and explain how the industries and properties we cover might benefit or suffer from such changes…
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