No film no matter how massively popular, critically acclaimed, or profitable, is safe from comedic parodies. Last week, SNL spoofed Marvel Studios’ success with a number of parody trailers based on Guardians of the Galaxy. Now they are doing it again, but this time for the teen sob story hit The Faults In Our Stars.
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Smart phone apps are a fun way to help promote the film. While some of them are just generic puzzle games that lose its entrainment value in a matter of hours, others can be unconventional by actually being fun. But some aren’t even games, some are actually promotional material that’s self-aware going under names or…
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Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from John Wick, Justice League: Throne Of Atlantis, Black Sea, The…
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Studios are always looking for interesting ways to engage audiences and entice them to purchase tickets. Scavenger hunt viral marketing, fun and puzzling websites, even revealing your secrets anonymously on ominous websites, marketing teams are thinking of clever ways to keep audiences engaged in more ways than just dropping a trailer. One of the upcoming…
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Fox has done a brilliant job with the marketing for Gone Girl. Starting off by using a viral marketing campaign to get fans to call the Find Amazing Amy Hotline, which was really just a voice recording of a person reading the first few pages of the book of the same name. Then releasing viral…
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