Movie Blogs Receive Tasty “Teenage Mutant Ninja Turtle” Viral Marketing Trailer Promotion Michael Lee, March 27, 2014March 27, 2014 CinemaCon is nearing the tale end of its conference, and with so many studio panels pushing their upcoming tentpoles, it’s very likely that some studios will get writers and bloggers to fall in love with their movies with some viral marketing pitches. This morning some writers received a delicious wake…
“Godzilla” Viral Site Exposes The Truth On The Scaly Beast Michael Lee, March 27, 2014March 27, 2014 M.U.T.O Research, the viral site promoting Gareth Edwards, has gone literally under the radar since the last few trailer launches, but it seems now is good of a time for the Legendary Pictures, in conjunction with Warner Bros, to reawaken the beast as they have given the site a huge…
ARGs & Campaigns Warner Bros. Wants You To Prepare For “Into The Storm” Sabina, March 25, 2014March 25, 2014 This is some very resourceful marketing. To hype up the release of it’s first trailer in theaters March 28, Into the Storm has sent out a handy-dandy survival kit. Warner Bros. has put together an emergency preparedness kit filled with glowsticks (for lighting the way not rave dancing), water, tools…
“The Giver” Trailer Makes An Enticing Viral Announcement Michael Lee, March 19, 2014 The Weinstein Company has released the first trailer for The Giver, Philip Noyce‘s adaptation of the Lois Lowry novel of the same name. Though it may be just another dystopian YA novel, it touts a powerful cast that consists of Jeff Bridges and Meryl Streep, and introduces new stars like…
Viral Video For Sundance Sci-Fi Favorite “The Signal” Asks If You’re Agitated Michael Lee, March 18, 2014March 19, 2014 A recent string of websites and videos have been posing questions to the viewer. Under The Skin has been asking us when was the last time we touched someone. Now the 2014 Sundance Film Festival hit The Signal is also posing a question to you, except it’s not as touchy….