Just over a week ago, we told you about the Super 8 theater standees that play the trailer inside. Now we know that is not all they show. Learn how theater marketing is helping to advance the ARG.
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The FOX network has had the privilege of hosting preview clips for the upcoming Super 8 that center around the train crash at the beginning of the film. The clips have debuted each night during the 8pm show, with the fourth and last one premiering tonight during American Idol. We’ve shown you the past clips,…
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We’ve been covering the slow progression of the background-heavy viral campaign for Real Steel, but now we finally get to see the first full theatrical trailer for the robot boxing movie from director Shawn Levy. Watch it after the break.
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With a month left before the release of Super 8, Paramount Digital Entertainment has released an app for Apple mobile devices. It’s called Super 8 (fitting huh?) and it turns your iPhone, iPod Touch and/or iPad 2 into a vintage Super 8 camera. There’s no doubt you’ll have endless hours of fun with this, but…
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A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to unlock more of the history.
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