Category: Viral Marketing

Create Your Own “Sinister” News Article

Create Your Own “Sinister” News Article

Briefly: If you’re seeing the horror film Sinister this weekend, you leave the theater a bit on edge. If that’s the case, then you should share your goosebumps with others. The film’s website has a news article form that you can send to a friend to freak them out in their own home. Let us…

Read More

Propaganda Posters & Prequel Comic For Guillermo Del Toro’s “Pacific Rim”

Propaganda Posters & Prequel Comic For Guillermo Del Toro’s “Pacific Rim”

Viral activity is not limited to the web; it can go as far as physical face-to-face interactions. While there aren’t any particular viral campaigns for Pacific Rim that we know of, the poster for the New York Comic-Con could provide the inspiration needed to push one through. There will also be a comic book prequel…

Read More

Viral Trends: Advertising Age’s “Next Five Years” of Marketing

Viral Trends: Advertising Age’s “Next Five Years” of Marketing

There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and the 30-second commercial as the…

Read More