Category: Viral Marketing

Viral Video: How To Sneak Into Comic-Con

Viral Video: How To Sneak Into Comic-Con

One of the things that surprised me upon my first trip to Comic-Con was the lax security. Sure, they are pretty good about making sure you don’t go anywhere you’re not supposed to, but you can bring almost ANYTHING onto the convention floor or into panels. The question is, if you really wanted to sneak…

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Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four

Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four

QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away at Comic-Con had such a…

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Comic-Con Video: Jack Sparrow Introduces Pirates 4

Comic-Con Video: Jack Sparrow Introduces Pirates 4

Disney’s presentation of Tron Legacy at Comic-Con, along with Guillermo Del Toro’s Haunted Mansion announcement overshadowed another part of the panel. Jack Sparrow (Johnny Depp) came on screen to reveal some details of the next Pirates of the Caribbean movie, On Stranger Tides. The story will be Sparrow looking for a crew to find the…

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